{"product_id":"social-commerce-marketing-technology-and-management-9783319366708","title":"Social Commerce: Marketing, Technology and","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTextbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)\u003c\/li\u003e\n\u003cli\u003eSupplementary text in marketing, management or Information Systems disciplines \u003c\/li\u003e\n\u003cli\u003eTraining courses in industry\u003c\/li\u003e\n\u003cli\u003eSupport resources for researchers and practitioners in the fields of marketing, management and information management\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. \u003c\/p\u003e\u003cp\u003eEach chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction to Social Commerce.- Tools and Platforms for Social Commerce.- Supporting Theories and Concepts for Social Commerce.- Marketing Communications in Social Media.- Customer Engagement and Metrics.- Social Shopping: Concepts, Benefits, and Models.- Social Customer Service and CRM Contents.- The Social Enterprise: From Recruiting to problem Solving and Collaboration.- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming.- Strategy and Performance Management in Social Commerce.- Implementing Social Commerce Systems.\u003c\/p\u003e","brand":"Springer International Publishing AG","offers":[{"title":"Default Title","offer_id":51021158056279,"sku":"9783319366708","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783319366708.jpg?v=1750785322","url":"https:\/\/bookcurl.com\/products\/social-commerce-marketing-technology-and-management-9783319366708","provider":"Book Curl","version":"1.0","type":"link"}