{"product_id":"small-data-9781473630130","title":"Small Data","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe New York Times Bestseller named one of the Most Important Books of 2016 by Inc, and a Forbes 2016 Must Read Business Book\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e''If you love ''Bones'' and ''CSI'', this book is your kind of candy'' \u003cb\u003ePaco Underhill, author of \u003ci\u003eWhy We Buy\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''Martin''s best book to date. A personal, intuitive, powerful way to look at making an impact with your work'' \u003cb\u003eSeth Godin, author of \u003ci\u003ePurple Cow\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMartin Lindstrom, one of \u003ci\u003eTime Magazine''s \u003c\/i\u003e\u003cb\u003e100 Most Influential People in The World\u003c\/b\u003e and a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thing.\u003cbr\u003e\u003cbr\u003eIn an era where many believe Big Data has rendered human perception and observation ''old-school'' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eSuch research borrows from anthropology and ethnography. Like its academic cousins, it provokes some interesting reflections about enduring human difference in an increasingly homogenised world. -- Andrew Hill * The Telegraph *\u003c\/p\u003e","brand":"John Murray Press","offers":[{"title":"Default Title","offer_id":49408803602775,"sku":"9781473630130","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781473630130.jpg?v=1730504265","url":"https:\/\/bookcurl.com\/products\/small-data-9781473630130","provider":"Book Curl","version":"1.0","type":"link"}