{"product_id":"small-business-survival-101-principles-for-fail-proofing-your-business-9781614487906","title":"Small Business Survival 101: Principles for Fail","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow valuable would it be to you to have a book that may prevent you from going out of business? You don’t have to wonder because you have it in \u003ci\u003eSmall Business Survival 101\u003c\/i\u003e. Small business ownership excels at bringing out both the best and worst of business people. It is the fight of a lifetime and one you may win or eventually lose. \u003ci\u003eSmall Business Survival 101\u003c\/i\u003e will increase the odds of putting up that “W”.\u003cbr\u003e\u003cbr\u003eReal entrepreneurship is frequently misunderstood. It is not so much about an idea or taking risks. It is about building a lasting business out of your passion. There really is no shortage of good ideas but there is a shortage of those who can make a lasting business from their passion or abilities. \u003ci\u003eSmall Business Survival 101\u003c\/i\u003e charts the two main avenues to entrepreneurial success: the “I Have An Idea” approach and the “Serve An Apprenticeship” method. Learn the critical differences between them.\u003cbr\u003e\u003cbr\u003eBy reading \u003ci\u003eSmall Business Survival 101\u003c\/i\u003e be confident you will glean the critical components needed to build a lasting business and be able to spot advice that really isn’t. You will learn how to build in repeat business and give it the necessary appeal to customers. For gallows humor enjoy “That Owner Frame Of Mind” and “Entrepreneurship By Santa Claus.” Find out which chapter is the longest and why!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: Touring Entrepreneur Land and Meriting Citizenship\u003cbr\u003eYou Can’t Give What You Don’t Have\u003cbr\u003eChapter 2: It Must Be Easy\u003cbr\u003eEase And Convenience Are The Two Primary Buying Criteria\u003cbr\u003eChapter 3: Someone Can Sell\u003cbr\u003eIn Order To Keep Doing What You Are Doing You Have To Sell\u003cbr\u003eChapter 4: Characteristics Of The Best Businesses To Be In\u003cbr\u003eTo Get Repeat Business You Have To Build It In\u003cbr\u003eChapter 5: No Change … No Change\u003cbr\u003eThe Way To Deal With Change Is To Change\u003cbr\u003eChapter 6: The Leader Gets It Right\u003cbr\u003eWhere There Is No Vision People Perish\u003cbr\u003eChapter 7: Know Your Numbers\u003cbr\u003eYou Can’t Manage It If You Don’t Measure It\u003cbr\u003eChapter 8: Have An Exit Plan\u003cbr\u003eIt Becomes About Profit And Profit And Not Profit And Loss","brand":"Morgan James Publishing llc","offers":[{"title":"Default Title","offer_id":51359738102103,"sku":"9781614487906","price":14.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781614487906.jpg?v=1754125562","url":"https:\/\/bookcurl.com\/products\/small-business-survival-101-principles-for-fail-proofing-your-business-9781614487906","provider":"Book Curl","version":"1.0","type":"link"}