{"product_id":"small-business-revolution-9781119802648","title":"Small Business Revolution","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEquip your small business for dramatic growth and success in anyenvironment InSmall Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expertand President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company's 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace. Whether you're just starting to plan your newbusinessor you are a seasoned veteran in the small business trenches,you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances,and so much more.You'llfind guidance on: How to get your costs in line when your expenses have changedMastering new tools to manage payments and payroll, including contactless and remotepaymentsMaintaining relationships with your existing customers while reaching out to new onesHow to manage cash and, how to retain employees through lean times, andmore Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory,Small Business Revolutionis an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eChapter 1 The Small Business: You are a Very Big Part of America 01\u003c\/p\u003e \u003cp\u003eChapter 2 Why? Tough Questions, Tough Decisions 13\u003c\/p\u003e \u003cp\u003eChapter 3 Crucial Numbers 29\u003c\/p\u003e \u003cp\u003eChapter 4 Concentric Circles 49\u003c\/p\u003e \u003cp\u003eChapter 5 Getting Visible 65\u003c\/p\u003e \u003cp\u003eChapter 6 Bringing in Business 87\u003c\/p\u003e \u003cp\u003eChapter 7 The Craft of Persuasion 101\u003c\/p\u003e \u003cp\u003eChapter 8 Relationships 123\u003c\/p\u003e \u003cp\u003eChapter 9 Vulnerabilities 139\u003c\/p\u003e \u003cp\u003eChapter 10 The Power of Email 147\u003c\/p\u003e \u003cp\u003eChapter 11 The Right Way to Use Social Media 161\u003c\/p\u003e \u003cp\u003eChapter 12 Power Tools 175\u003c\/p\u003e \u003cp\u003eChapter 13 Your Team 191\u003c\/p\u003e \u003cp\u003eChapter 14 Eyes Wide Open 201\u003c\/p\u003e \u003cp\u003eEpilogue: When to Abandon the Dream? 207\u003c\/p\u003e \u003cp\u003eNotes 213\u003c\/p\u003e \u003cp\u003eAcknowledgments 217\u003c\/p\u003e \u003cp\u003eAbout the Author 221\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407157600599,"sku":"9781119802648","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119802648.jpg?v=1730498373","url":"https:\/\/bookcurl.com\/products\/small-business-revolution-9781119802648","provider":"Book Curl","version":"1.0","type":"link"}