{"product_id":"small-business-marketing-strategies-allinone-for-dummies-9781119236917","title":"Small Business Marketing Strategies AllinOne For","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTransform your small business into arevenue-generating machine with this step-by-stepmarketing resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRunning a small business is a funand rewarding experience.It'seven more fun and rewarding when clients and customers areclamoringto get a handonyour latest product or service. And effective marketing is the key to making that happen.\u003c\/p\u003e \u003cp\u003eIn\u003ci\u003eSmall Business Marketing Strategies All-in-One For Dummies,\u003c\/i\u003e small business experts from the United States Chamber of Commercewalk you throughevery single step ofdesigning, launching, running, measuring, and improving your company's next marketing campaign.Butdon'tworrywith Dummies,it's all aboutlearning made easy.\u003c\/p\u003e \u003cp\u003eYou'lldiscovertechniques that work in any kind of small business, fromfull-time trades to brick-and-mortar shopsandonline side-hustles.Starting at thebeginningof the marketing process,you'llmoveon tolearn howto blend different marketing methods,such ascontent, social, search, and traditional, to generate \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 1: Setting Up Your Marketing Foundation 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Framing the Marketing Process 7\u003c\/p\u003e \u003cp\u003eChapter 2: Defining Your Customers 17\u003c\/p\u003e \u003cp\u003eChapter 3: Sizing Up the Market 49\u003c\/p\u003e \u003cp\u003eChapter 4: Setting Your Goals 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 2: Getting Started with Your Campaign 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Tech Tools to Have 75\u003c\/p\u003e \u003cp\u003eChapter 2: Making the Business Case for Social Media 105\u003c\/p\u003e \u003cp\u003eChapter 3: Plotting a Social Media Marketing Strategy 131\u003c\/p\u003e \u003cp\u003eChapter 4: Managing Your Cybersocial Campaign 157\u003c\/p\u003e \u003cp\u003eChapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 3: Content Is King: Content Marketing 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Growing Your Brand with Content 237\u003c\/p\u003e \u003cp\u003eChapter 2: Creating a Content Marketing Strategy 259\u003c\/p\u003e \u003cp\u003eChapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 4: Using Social Media 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Marketing and Communicating with Twitter 303\u003c\/p\u003e \u003cp\u003eChapter 2: Building a Following and Running a Facebook Marketing Campaign 325\u003c\/p\u003e \u003cp\u003eChapter 3: It’s All in Your Image: Instagram and Pinterest 349\u003c\/p\u003e \u003cp\u003eChapter 4: Marketing Yourself and Your Business with LinkedIn 373\u003c\/p\u003e \u003cp\u003eChapter 5: Being Prepared for What’s Next 389\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 5: Incorporating Traditional Marketing 415\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Creating Marketing Communications 417\u003c\/p\u003e \u003cp\u003eChapter 2: Generating and Placing Print and Outdoor Ads 435\u003c\/p\u003e \u003cp\u003eChapter 3: Broadcasting Your Message 455\u003c\/p\u003e \u003cp\u003eChapter 4: Snail-Mailing and Emailing Your Customers Directly 469\u003c\/p\u003e \u003cp\u003eChapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBook 6: Measuring Results 505\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Delving into Data 507\u003c\/p\u003e \u003cp\u003eChapter 2: Comparing Metrics from Different Marketing Techniques 523\u003c\/p\u003e \u003cp\u003eChapter 3: Making Decisions by the Numbers 545\u003c\/p\u003e \u003cp\u003eIndex 559\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407016108375,"sku":"9781119236917","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119236917.jpg?v=1730497885","url":"https:\/\/bookcurl.com\/products\/small-business-marketing-strategies-allinone-for-dummies-9781119236917","provider":"Book Curl","version":"1.0","type":"link"}