{"product_id":"small-business-big-vision-9781118018200","title":"Small Business Big Vision","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLessons in applying passion and perseverance from prominent entrepreneurs\u003c\/b\u003e  \u003cp\u003eIn the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They''ve also gathered insights from some of the world''s most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSmall Business, Big Vision\u003c\/i\u003e provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffe\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword Gary Whitehill xi  \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003ePermissions xxii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eWhy You Need This Book and Why You Need a Big Vision 1\u003c\/p\u003e \u003cp\u003eOur Story 3\u003c\/p\u003e \u003cp\u003eChapter 1 The Importance of Having BIG Vision 9\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC 13\u003c\/p\u003e \u003cp\u003eFuel Your Fire with Passion and Perseverance 16\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Siamak Taghaddos and David Hauser of Grasshopper Group 22\u003c\/p\u003e \u003cp\u003eChapter 2 Rethinking Your Business Plan 25\u003c\/p\u003e \u003cp\u003eThe One-Page Business Plan 29\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Brent Oxley of HostGator.com 35\u003c\/p\u003e \u003cp\u003eThe Finance-Centered Plan 38\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Brock Blake of FundingUniverse 46\u003c\/p\u003e \u003cp\u003eChapter 3 Investors Out—Collaborators In! 51\u003c\/p\u003e \u003cp\u003eInvestors: A Question of Need versus Want 54\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media 58\u003c\/p\u003e \u003cp\u003eWhen Your Needs Call for Investors 62\u003c\/p\u003e \u003cp\u003eCollaboration Is Key 63\u003c\/p\u003e \u003cp\u003eAn Advisory Board as a Replacement for Investors 65\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Anita Campbell of Small Business Trends and BizSugar.com 69\u003c\/p\u003e \u003cp\u003eChapter 4 Hiring Employees: The Good, the Bad, and the Alternatives 77\u003c\/p\u003e \u003cp\u003eThe Magic of Leveraging Your Time 79\u003c\/p\u003e \u003cp\u003eThe Downside of Hiring Employees 80\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Ali Brown of Ali International 83\u003c\/p\u003e \u003cp\u003eThe Best of Both Worlds 89\u003c\/p\u003e \u003cp\u003eHow to Find the Best Outsourced Workers 94\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Daven Michaels of 123Employee.com 96\u003c\/p\u003e \u003cp\u003eChapter 5 Laser-Sighted Marketing through Social Media 101\u003c\/p\u003e \u003cp\u003eThe Magic of Social Media Marketing 106\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Gary Vaynerchuk of Wine Library TV 108\u003c\/p\u003e \u003cp\u003eFour Keys to Social Media Marketing Success 111\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Mike Roberts of SpyFu.com 123\u003c\/p\u003e \u003cp\u003eChapter 6 From Entrepreneur to Icon: Achieving Expert Status 129\u003c\/p\u003e \u003cp\u003eEmbracing Your Expertise 132\u003c\/p\u003e \u003cp\u003eBuilding Your Information Empire 133\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group 139\u003c\/p\u003e \u003cp\u003eChapter 7 The Socially Responsible Entrepreneur: It’s Not Always about You 143\u003c\/p\u003e \u003cp\u003eSocial Entrepreneurship Is True Entrepreneurship 146\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Adam Braun of Pencils of Promise 148\u003c\/p\u003e \u003cp\u003eSustainability Is the New Bottom Line 151\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Scott Harrison of charity: water 155\u003c\/p\u003e \u003cp\u003eChapter 8 Pulling a 180: The Business Turnaround 159\u003c\/p\u003e \u003cp\u003eFlexibility Allows for Transformation 162\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Matt Mickiewicz of SitePoint and 99designs 167\u003c\/p\u003e \u003cp\u003eWhat to Do Before You Give Up 171\u003c\/p\u003e \u003cp\u003eEntrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur 177\u003c\/p\u003e \u003cp\u003eAfterword 183\u003c\/p\u003e \u003cp\u003eResources 187\u003c\/p\u003e \u003cp\u003eEpigraph Sources 195\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406821433687,"sku":"9781118018200","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118018200.jpg?v=1730497230","url":"https:\/\/bookcurl.com\/products\/small-business-big-vision-9781118018200","provider":"Book Curl","version":"1.0","type":"link"}