{"product_id":"small-business-9781119591771","title":"Small Business","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eSmall Business: Creating Value Through Entrepreneurship \u003c\/i\u003eoffers a balanced approach to the core concepts of starting, managing, and working in a small business. An ideal textbook for undergraduate courses in small business management and entrepreneurship, the book offers a student-friendly pedagogical framework that blends foundational research on small business with the real-world practice of business ownership. Relevant examples are provided throughout the text, bringing key concepts to life while providing a realistic view of what it takes to create a successful and sustainable small business.\u003c\/p\u003e Organized into five streamlined sectionsa small business overview, paths to small business ownership, financial and legal issues, ways to grow a small business, and discussion of the Entrepreneur's Dilemmathe text offers a diverse range of relatable examples drawn from both actual businesses and from depictions of entrepreneurship in popular media. Each clear and accessible chapte\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface vii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Understanding Small Business 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.0. Introduction 1\u003c\/p\u003e \u003cp\u003e1.1. Describe Small Business 3\u003c\/p\u003e \u003cp\u003eComprehension Check 7\u003c\/p\u003e \u003cp\u003e1.2. Define Small Business Management 7\u003c\/p\u003e \u003cp\u003e1.2.1. Problems with (Rapid) Growth 11\u003c\/p\u003e \u003cp\u003eComprehension Check 13\u003c\/p\u003e \u003cp\u003e1.3. Myths About and Benefits of Small Business Entrepreneurship 13\u003c\/p\u003e \u003cp\u003eComprehension Check 17\u003c\/p\u003e \u003cp\u003e1.4. Identify Various Forms of Entrepreneurship 17\u003c\/p\u003e \u003cp\u003eComprehension Check 20\u003c\/p\u003e \u003cp\u003eSummary 20\u003c\/p\u003e \u003cp\u003eLive Exercise 21\u003c\/p\u003e \u003cp\u003eWorld of Books 21\u003c\/p\u003e \u003cp\u003eIn the Movies 22\u003c\/p\u003e \u003cp\u003eThings to Remember 22\u003c\/p\u003e \u003cp\u003eKey Terms 23\u003c\/p\u003e \u003cp\u003eExperiential Exercise 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Starting a New Business 24\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.0. Introduction 24\u003c\/p\u003e \u003cp\u003e2.1. Motivations for Starting a New Venture 26\u003c\/p\u003e \u003cp\u003eComprehension Check 29\u003c\/p\u003e \u003cp\u003e2.2. Part-time and Full-time Startups 30\u003c\/p\u003e \u003cp\u003eComprehension Check 32\u003c\/p\u003e \u003cp\u003e2.3. From Idea to Opportunity 32\u003c\/p\u003e \u003cp\u003eComprehension Check 39\u003c\/p\u003e \u003cp\u003e2.4. The Universal Startup Model 39\u003c\/p\u003e \u003cp\u003eComprehension Check 42\u003c\/p\u003e \u003cp\u003e2.5. Analyze the State of Startup in the United States 43\u003c\/p\u003e \u003cp\u003eComprehension Check 45\u003c\/p\u003e \u003cp\u003eSummary 46\u003c\/p\u003e \u003cp\u003eLive Exercise 46\u003c\/p\u003e \u003cp\u003eWorld of Books 46\u003c\/p\u003e \u003cp\u003eIn the Movies 46\u003c\/p\u003e \u003cp\u003eThings to Remember 47\u003c\/p\u003e \u003cp\u003eKey Terms 48\u003c\/p\u003e \u003cp\u003eExperiential Exercise 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Family Business 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.0. Introduction 49\u003c\/p\u003e \u003cp\u003e3.1. The Basics of Family Business 51\u003c\/p\u003e \u003cp\u003e3.1.1. Definition of Family Business 51\u003c\/p\u003e \u003cp\u003e3.1.2. Family Business System 53\u003c\/p\u003e \u003cp\u003eComprehension Check 54\u003c\/p\u003e \u003cp\u003e3.2. Two Sides of the Family Business 54\u003c\/p\u003e \u003cp\u003e3.2.1. Positives of a Family Business 55\u003c\/p\u003e \u003cp\u003e3.2.2. Negatives of a Family Business 56\u003c\/p\u003e \u003cp\u003eComprehension Check 59\u003c\/p\u003e \u003cp\u003e3.3. Types of Family Businesses 59\u003c\/p\u003e \u003cp\u003eComprehension Check 62\u003c\/p\u003e \u003cp\u003e3.4. Succession Planning in Family Business 62\u003c\/p\u003e \u003cp\u003e3.4.1. Enduring Family Firms 64\u003c\/p\u003e \u003cp\u003e3.4.2. Best Practices for Family Firms 66\u003c\/p\u003e \u003cp\u003e3.4.3. Next-Generation Challenge 67\u003c\/p\u003e \u003cp\u003e3.4.4. Role of Offspring Gender 68\u003c\/p\u003e \u003cp\u003eComprehension Check 71\u003c\/p\u003e \u003cp\u003eSummary 71\u003c\/p\u003e \u003cp\u003eLive Exercise 71\u003c\/p\u003e \u003cp\u003eWorld of Books 71\u003c\/p\u003e \u003cp\u003eIn the Movies 71\u003c\/p\u003e \u003cp\u003eThings to Remember 72\u003c\/p\u003e \u003cp\u003eKey Terms 73\u003c\/p\u003e \u003cp\u003eExperiential Exercise 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Franchising for Small Firms 74\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.0. Introduction 74\u003c\/p\u003e \u003cp\u003e4.1. Meaning and History of Franchising 76\u003c\/p\u003e \u003cp\u003e4.1.1. Historical Evolution 79\u003c\/p\u003e \u003cp\u003e4.1.2. Forms of Franchising 81\u003c\/p\u003e \u003cp\u003eComprehension Check 83\u003c\/p\u003e \u003cp\u003e4.2. Considerations in Franchising 83\u003c\/p\u003e \u003cp\u003e4.2.1. Advantages of Franchising 84\u003c\/p\u003e \u003cp\u003e4.2.2. Disadvantages of Franchising 86\u003c\/p\u003e \u003cp\u003eComprehension Check 88\u003c\/p\u003e \u003cp\u003e4.3. Types of Franchise 88\u003c\/p\u003e \u003cp\u003e4.3.1. Legal and Institutional Environment for Franchising 89\u003c\/p\u003e \u003cp\u003eComprehension Check 95\u003c\/p\u003e \u003cp\u003e4.4. Decision to Become a Franchisee 96\u003c\/p\u003e \u003cp\u003e4.4.1. Assess Your Situation 97\u003c\/p\u003e \u003cp\u003e4.4.2. Start Your Research 97\u003c\/p\u003e \u003cp\u003eComprehension Check 100\u003c\/p\u003e \u003cp\u003eSummary 100\u003c\/p\u003e \u003cp\u003eLive Exercise 100\u003c\/p\u003e \u003cp\u003eWorld of Books 101\u003c\/p\u003e \u003cp\u003eIn the Movies 101\u003c\/p\u003e \u003cp\u003eThings to Remember 101\u003c\/p\u003e \u003cp\u003eKey Terms 102\u003c\/p\u003e \u003cp\u003eExperiential Exercise 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Small Business Ownership Through Acquisition 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.0. Introduction 103\u003c\/p\u003e \u003cp\u003e5.1. Business Acquisition and Its Two Sides 105\u003c\/p\u003e \u003cp\u003e5.1.1. Bright Side of Acquisitions 107\u003c\/p\u003e \u003cp\u003e5.1.2. Downsides of Acquisition 108\u003c\/p\u003e \u003cp\u003eComprehension Check 109\u003c\/p\u003e \u003cp\u003e5.2. The Acquisition Process 110\u003c\/p\u003e \u003cp\u003e5.2.1. Step 1: Raising Capital 110\u003c\/p\u003e \u003cp\u003e5.2.2. Step 2: Identifying Targets 111\u003c\/p\u003e \u003cp\u003e5.2.3. Step 3: Funding the Buyout 112\u003c\/p\u003e \u003cp\u003e5.2.4. Step 4: Operating and Value Creation 113\u003c\/p\u003e \u003cp\u003eComprehension Check 114\u003c\/p\u003e \u003cp\u003e5.3. Possible Acquisition Paths 114\u003c\/p\u003e \u003cp\u003e5.3.1. Self-funded Search 114\u003c\/p\u003e \u003cp\u003e5.3.2. Traditional Search Fund 115\u003c\/p\u003e \u003cp\u003e5.3.3. Sponsored Search 116\u003c\/p\u003e \u003cp\u003e5.3.4. Incubated Search 117\u003c\/p\u003e \u003cp\u003eComprehension Check 118\u003c\/p\u003e \u003cp\u003e5.4. Valuing a Business 118\u003c\/p\u003e \u003cp\u003eComprehension Check 120\u003c\/p\u003e \u003cp\u003eSummary 120\u003c\/p\u003e \u003cp\u003eLive Exercise 121\u003c\/p\u003e \u003cp\u003eWorld of Books 121\u003c\/p\u003e \u003cp\u003eIn the Movies 121\u003c\/p\u003e \u003cp\u003eThings to Remember 121\u003c\/p\u003e \u003cp\u003eKey Terms 122\u003c\/p\u003e \u003cp\u003eExperiential Exercise 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Small Business Marketing 124\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.0. Introduction 124\u003c\/p\u003e \u003cp\u003e6.1. What Is Small Business Marketing? 126\u003c\/p\u003e \u003cp\u003eComprehension Check 128\u003c\/p\u003e \u003cp\u003e6.2. Products: Goods and\/or Services 128\u003c\/p\u003e \u003cp\u003eComprehension Check 131\u003c\/p\u003e \u003cp\u003e6.3. Capturing the Attention of the Market 131\u003c\/p\u003e \u003cp\u003e6.3.1. The Marketing Funnel 132\u003c\/p\u003e \u003cp\u003e6.3.2. Digital Marketing 135\u003c\/p\u003e \u003cp\u003eComprehension Check 139\u003c\/p\u003e \u003cp\u003e6.4. Locating Your Business in the Right Place 139\u003c\/p\u003e \u003cp\u003e6.4.1. Is Your Customer the User? 140\u003c\/p\u003e \u003cp\u003e6.4.2. Getting Through to the User or Customer 140\u003c\/p\u003e \u003cp\u003eComprehension Check 143\u003c\/p\u003e \u003cp\u003e6.5. Pricing Is Crucial! 144\u003c\/p\u003e \u003cp\u003eComprehension Check 147\u003c\/p\u003e \u003cp\u003eSummary 148\u003c\/p\u003e \u003cp\u003eWorld of Books 148\u003c\/p\u003e \u003cp\u003eIn the Movies 149\u003c\/p\u003e \u003cp\u003eLive Exercise 149\u003c\/p\u003e \u003cp\u003eThings to Remember 149\u003c\/p\u003e \u003cp\u003eKey Terms 150\u003c\/p\u003e \u003cp\u003eExperiential Exercise 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Small Business Accounting 152\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.0. Introduction 152\u003c\/p\u003e \u003cp\u003e7.1. Why Accounting Matters 154\u003c\/p\u003e \u003cp\u003eComprehension Check 158\u003c\/p\u003e \u003cp\u003e7.2. Basic Accounting Concepts 158\u003c\/p\u003e \u003cp\u003e7.2.1. Business Entity Concept 158\u003c\/p\u003e \u003cp\u003e7.2.2. Going Concern Concept 159\u003c\/p\u003e \u003cp\u003e7.2.3. The Accounting Equation 159\u003c\/p\u003e \u003cp\u003e7.2.4. Revenues and Expenses 161\u003c\/p\u003e \u003cp\u003e7.2.5. Cash Flow 162\u003c\/p\u003e \u003cp\u003eComprehension Check 163\u003c\/p\u003e \u003cp\u003e7.3. Accounting System and Financial Reports 163\u003c\/p\u003e \u003cp\u003e7.3.1. Income Statement 164\u003c\/p\u003e \u003cp\u003e7.3.2. Cash Flow Statement 164\u003c\/p\u003e \u003cp\u003e7.3.3. Balance Sheet 165\u003c\/p\u003e \u003cp\u003e7.3.4. Statement of Retained Earnings 166\u003c\/p\u003e \u003cp\u003e7.3.5. Statement of Owner’s Equity 166\u003c\/p\u003e \u003cp\u003eComprehension Check 167\u003c\/p\u003e \u003cp\u003e7.4. Key Ratios for Financial Statement Analysis 167\u003c\/p\u003e \u003cp\u003e7.4.1. Profitability Analysis 168\u003c\/p\u003e \u003cp\u003e7.4.2. Leverage Ratio 170\u003c\/p\u003e \u003cp\u003e7.4.3. Activity Ratios 171\u003c\/p\u003e \u003cp\u003e7.4.4. Liquidity Ratios 172\u003c\/p\u003e \u003cp\u003eComprehension Check 174\u003c\/p\u003e \u003cp\u003eSummary 174\u003c\/p\u003e \u003cp\u003eWorld of Books 175\u003c\/p\u003e \u003cp\u003eIn the Movies 175\u003c\/p\u003e \u003cp\u003eLive Exercise 175\u003c\/p\u003e \u003cp\u003eThings to Remember 175\u003c\/p\u003e \u003cp\u003eKey Terms 176\u003c\/p\u003e \u003cp\u003eExperiential Exercise 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Small Business Finance 178\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.0. Introduction 178\u003c\/p\u003e \u003cp\u003e8.1. Introduction to Small Business Financing 180\u003c\/p\u003e \u003cp\u003eComprehension Check 182\u003c\/p\u003e \u003cp\u003e8.2. Types of Funding 182\u003c\/p\u003e \u003cp\u003e8.2.1. Debt Funds 182\u003c\/p\u003e \u003cp\u003e8.2.2. Equity Funds 184\u003c\/p\u003e \u003cp\u003e8.2.3. Funding Growth Internally 185\u003c\/p\u003e \u003cp\u003eComprehension Check 186\u003c\/p\u003e \u003cp\u003e8.3. Financing from Personal Resources 186\u003c\/p\u003e \u003cp\u003eComprehension Check 191\u003c\/p\u003e \u003cp\u003e8.4. Formal Sources of Financing 191\u003c\/p\u003e \u003cp\u003e8.4.1. Financing from Debt 191\u003c\/p\u003e \u003cp\u003e8.4.2. Financing from Equity 194\u003c\/p\u003e \u003cp\u003e8.4.3. Other Financing Sources 197\u003c\/p\u003e \u003cp\u003eComprehension Check 199\u003c\/p\u003e \u003cp\u003e8.5. Crowdfunding and Its Appeal 199\u003c\/p\u003e \u003cp\u003eComprehension Check 202\u003c\/p\u003e \u003cp\u003eSummary 202\u003c\/p\u003e \u003cp\u003eWorld of Books 203\u003c\/p\u003e \u003cp\u003eIn the Movies 203\u003c\/p\u003e \u003cp\u003eLive Exercise 203\u003c\/p\u003e \u003cp\u003eThings to Remember 203\u003c\/p\u003e \u003cp\u003eKey Terms 205\u003c\/p\u003e \u003cp\u003eExperiential Exercise 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Small Business and the Law 206\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.0. Introduction 206\u003c\/p\u003e \u003cp\u003e9.1. Legal Structures for Small Businesses 208\u003c\/p\u003e \u003cp\u003e9.1.1. Proprietorship: Most Common Legal Form for American Businesses 209\u003c\/p\u003e \u003cp\u003e9.1.2. Partnerships: Formed by Many Hated by Many 211\u003c\/p\u003e \u003cp\u003e9.1.3. Corporation: They Are People Too! 211\u003c\/p\u003e \u003cp\u003eComprehension Check 215\u003c\/p\u003e \u003cp\u003e9.2. Fundamentals of Contracts 215\u003c\/p\u003e \u003cp\u003e9.2.1. Types of Contracts 217\u003c\/p\u003e \u003cp\u003eComprehension Check 219\u003c\/p\u003e \u003cp\u003e9.3. Introduction to Intellectual Property 219\u003c\/p\u003e \u003cp\u003e9.3.1. Trademark (or Service Mark) 220\u003c\/p\u003e \u003cp\u003e9.3.2. Trade Secret 221\u003c\/p\u003e \u003cp\u003e9.3.3. Copyright 221\u003c\/p\u003e \u003cp\u003e9.3.4. Patents 222\u003c\/p\u003e \u003cp\u003eComprehension Check 223\u003c\/p\u003e \u003cp\u003e9.4. Basics of Bankruptcy Laws 224\u003c\/p\u003e \u003cp\u003eComprehension Check 226\u003c\/p\u003e \u003cp\u003eSummary 226\u003c\/p\u003e \u003cp\u003eWorld of Books 227\u003c\/p\u003e \u003cp\u003eIn the Movies 227\u003c\/p\u003e \u003cp\u003eLive Exercise 227\u003c\/p\u003e \u003cp\u003eThings to Remember 228\u003c\/p\u003e \u003cp\u003eKey Terms 229\u003c\/p\u003e \u003cp\u003eExperiential Exercise 229\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Ethics and Social Responsibility 230\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.0. Introduction 230\u003c\/p\u003e \u003cp\u003e10.1. Why Behave Ethically? 230\u003c\/p\u003e \u003cp\u003eComprehension Check 235\u003c\/p\u003e \u003cp\u003e10.2. Legal and Moral Criteria for Ethical Behavior 236\u003c\/p\u003e \u003cp\u003e10.2.1. Law and Morality as Two Criteria in Making Business Decisions 237\u003c\/p\u003e \u003cp\u003e10.2.2. Ethics and the Role of Time and Place 240\u003c\/p\u003e \u003cp\u003eComprehension Check 240\u003c\/p\u003e \u003cp\u003e10.3. Should Ethics Be Taught? 241\u003c\/p\u003e \u003cp\u003eComprehension Check 243\u003c\/p\u003e \u003cp\u003e10.4. Corporate Social Responsibility 243\u003c\/p\u003e \u003cp\u003eComprehension Check 247\u003c\/p\u003e \u003cp\u003e10.5. Introduction to Ethical Frameworks 248\u003c\/p\u003e \u003cp\u003eComprehension Check 251\u003c\/p\u003e \u003cp\u003eSummary 251\u003c\/p\u003e \u003cp\u003eWorld of Books 251\u003c\/p\u003e \u003cp\u003eIn the Movies 251\u003c\/p\u003e \u003cp\u003eLive Exercise 251\u003c\/p\u003e \u003cp\u003eThings to Remember 252\u003c\/p\u003e \u003cp\u003eKey Terms 254\u003c\/p\u003e \u003cp\u003eExperiential Exercise 254\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Leadership and Its Challenges 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11.0. \u003c\/b\u003eIntroduction 255\u003c\/p\u003e \u003cp\u003e11.1. Qualities of Successful Entrepreneurs 257\u003c\/p\u003e \u003cp\u003e11.1.1. Passion 257\u003c\/p\u003e \u003cp\u003e11.1.2. Perseverance 259\u003c\/p\u003e \u003cp\u003e11.1.3. Humility 261\u003c\/p\u003e \u003cp\u003eComprehension Check 262\u003c\/p\u003e \u003cp\u003e11.2. Leadership Styles of Entrepreneurs 263\u003c\/p\u003e \u003cp\u003eComprehension Check 266\u003c\/p\u003e \u003cp\u003e11.3. Stress and Well-being 266\u003c\/p\u003e \u003cp\u003e11.3.1. Financial Stressors 267\u003c\/p\u003e \u003cp\u003e11.3.2. Interpersonal Stressors 268\u003c\/p\u003e \u003cp\u003e11.3.3. Self-regulation Problems 268\u003c\/p\u003e \u003cp\u003e11.3.4. Nature of Work 269\u003c\/p\u003e \u003cp\u003e11.3.5. Uncertainty 269\u003c\/p\u003e \u003cp\u003e11.3.6. Work–Life Conflict 269\u003c\/p\u003e \u003cp\u003eComprehension Check 272\u003c\/p\u003e \u003cp\u003e11.4. Delegation and Professional Management 273\u003c\/p\u003e \u003cp\u003eComprehension Check 275\u003c\/p\u003e \u003cp\u003eSummary 275\u003c\/p\u003e \u003cp\u003eWorld of Books 276\u003c\/p\u003e \u003cp\u003eIn the Movies 276\u003c\/p\u003e \u003cp\u003eLive Exercise 276\u003c\/p\u003e \u003cp\u003eThings to Remember 277\u003c\/p\u003e \u003cp\u003eKey Terms 278\u003c\/p\u003e \u003cp\u003eExperiential Exercise 278\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Human Resources Management 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12.0. Introduction 279\u003c\/p\u003e \u003cp\u003e12.1. Making the Decision to Hire 281\u003c\/p\u003e \u003cp\u003e12.1.1. Using Independent Contractors 283\u003c\/p\u003e \u003cp\u003e12.1.2. Recruiting Employees 284\u003c\/p\u003e \u003cp\u003eComprehension Check 287\u003c\/p\u003e \u003cp\u003e12.2. Finding New Employees 287\u003c\/p\u003e \u003cp\u003e12.2.1. Referrals 288\u003c\/p\u003e \u003cp\u003e12.2.2. Relatives and Friends 289\u003c\/p\u003e \u003cp\u003e12.2.3. Advertisements 290\u003c\/p\u003e \u003cp\u003e12.2.4. Internet Job Sites 290\u003c\/p\u003e \u003cp\u003e12.2.5. Social Media 291\u003c\/p\u003e \u003cp\u003e12.2.6. Employment Agencies 291\u003c\/p\u003e \u003cp\u003e12.2.7. Company Websites 292\u003c\/p\u003e \u003cp\u003e12.2.8. Other Sources 292\u003c\/p\u003e \u003cp\u003eComprehension Check 294\u003c\/p\u003e \u003cp\u003exx Contents\u003c\/p\u003e \u003cp\u003e12.3. Selecting and Training Employees 294\u003c\/p\u003e \u003cp\u003e12.3.1. Tools for Screening Applicants 296\u003c\/p\u003e \u003cp\u003e12.3.2. Training Employees 301\u003c\/p\u003e \u003cp\u003eComprehension Check 302\u003c\/p\u003e \u003cp\u003e12.4. Rewarding and Disciplining Employees 303\u003c\/p\u003e \u003cp\u003e12.4.1. Wages 303\u003c\/p\u003e \u003cp\u003e12.4.2. Benefits 304\u003c\/p\u003e \u003cp\u003e12.4.3. Disciplining Employees 305\u003c\/p\u003e \u003cp\u003eComprehension Check 306\u003c\/p\u003e \u003cp\u003eSummary 306\u003c\/p\u003e \u003cp\u003eWorld of Books 306\u003c\/p\u003e \u003cp\u003eIn the Movies 306\u003c\/p\u003e \u003cp\u003eLive Exercise 307\u003c\/p\u003e \u003cp\u003eThings to Remember 307\u003c\/p\u003e \u003cp\u003eKey Terms 309\u003c\/p\u003e \u003cp\u003eExperiential Exercise 309\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Operations and Supply Chain Management 310\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13.0. Introduction 310\u003c\/p\u003e \u003cp\u003e13.1. Basics of Managing Operations 312\u003c\/p\u003e \u003cp\u003e13.1.1. Productivity 316\u003c\/p\u003e \u003cp\u003eComprehension Check 318\u003c\/p\u003e \u003cp\u003e13.2. The Fundamental Concept of Inventory 318\u003c\/p\u003e \u003cp\u003e13.2.1. Just-in-Time Inventory Management 320\u003c\/p\u003e \u003cp\u003e13.2.2. No Inventory 322\u003c\/p\u003e \u003cp\u003eComprehension Check 323\u003c\/p\u003e \u003cp\u003e13.3. Introduction to Scheduling 323\u003c\/p\u003e \u003cp\u003eComprehension Check 325\u003c\/p\u003e \u003cp\u003e13.4. Issues of Quality 325\u003c\/p\u003e \u003cp\u003eComprehension Check 328\u003c\/p\u003e \u003cp\u003eSummary 328\u003c\/p\u003e \u003cp\u003eWorld of Books 329\u003c\/p\u003e \u003cp\u003eIn the Movies 329\u003c\/p\u003e \u003cp\u003eLive Exercise 329\u003c\/p\u003e \u003cp\u003eThings to Remember 330\u003c\/p\u003e \u003cp\u003eKey Terms 331\u003c\/p\u003e \u003cp\u003eExperiential Exercise 331\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Global Opportunities for Small Firms 332\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14.0. Introduction 332\u003c\/p\u003e \u003cp\u003e14.1. Motivation for Competing Internationally 333\u003c\/p\u003e \u003cp\u003eComprehension Check 338\u003c\/p\u003e \u003cp\u003e14.2. Common Modes of International Expansion 338\u003c\/p\u003e \u003cp\u003e14.2.1. Types of Exporting 340\u003c\/p\u003e \u003cp\u003e14.2.2. Licensing 341\u003c\/p\u003e \u003cp\u003e14.2.3. Franchising 342\u003c\/p\u003e \u003cp\u003e14.2.4. Foreign Partnerships 343\u003c\/p\u003e \u003cp\u003eComprehension Check 344\u003c\/p\u003e \u003cp\u003e14.3. Challenges to Overseas Expansion 344\u003c\/p\u003e \u003cp\u003e14.3.1. Demographic and Cultural Factors 345\u003c\/p\u003e \u003cp\u003e14.3.2. Government Policies and Regulatory Framework 346\u003c\/p\u003e \u003cp\u003e14.3.4. Political and Economic Risks 347\u003c\/p\u003e \u003cp\u003e14.3.5. Adverse Exchange Rate Shifts 348\u003c\/p\u003e \u003cp\u003eComprehension Check 349\u003c\/p\u003e \u003cp\u003e14.4. Main Approaches to International Strategy 349\u003c\/p\u003e \u003cp\u003eComprehension Check 351\u003c\/p\u003e \u003cp\u003e14.5. Contemporary Issues in Globalization 351\u003c\/p\u003e \u003cp\u003eComprehension Check 354\u003c\/p\u003e \u003cp\u003eSummary 354\u003c\/p\u003e \u003cp\u003eWorld of Books 354\u003c\/p\u003e \u003cp\u003eIn the Movies 354\u003c\/p\u003e \u003cp\u003eLive Exercise 355\u003c\/p\u003e \u003cp\u003eThings to Remember 355\u003c\/p\u003e \u003cp\u003eKey Terms 356\u003c\/p\u003e \u003cp\u003eExperiential Exercise 357\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Strategic Thinking for Small Firms 358\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15.0. Introduction 358\u003c\/p\u003e \u003cp\u003e15.1. Strategy of Small Business 360\u003c\/p\u003e \u003cp\u003eComprehension Check 362\u003c\/p\u003e \u003cp\u003e15.2. Thinking Strategically! 362\u003c\/p\u003e \u003cp\u003eComprehension Check 364\u003c\/p\u003e \u003cp\u003e15.3. SWOT Analysis 364\u003c\/p\u003e \u003cp\u003e15.3.1. Looking Outward 366\u003c\/p\u003e \u003cp\u003e15.3.2. Looking Inward 370\u003c\/p\u003e \u003cp\u003e15.3.3. Aligning Internal with External 371\u003c\/p\u003e \u003cp\u003e15.3.4. Common Mistakes in SWOT Analysis 373\u003c\/p\u003e \u003cp\u003eComprehension Check 374\u003c\/p\u003e \u003cp\u003e15.4. Generic Strategies for Small Firms 374\u003c\/p\u003e \u003cp\u003eComprehension Check 378\u003c\/p\u003e \u003cp\u003eSummary 378\u003c\/p\u003e \u003cp\u003eWorld of Books 378\u003c\/p\u003e \u003cp\u003eIn the Movies 378\u003c\/p\u003e \u003cp\u003eLive Exercise 378\u003c\/p\u003e \u003cp\u003eThings to Remember 379\u003c\/p\u003e \u003cp\u003eKey Terms 380\u003c\/p\u003e \u003cp\u003eExperiential Exercise 380\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Business Planning for Small Firms 381\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16.0. Introduction 381\u003c\/p\u003e \u003cp\u003e16.1. What Is a Business Plan? 382\u003c\/p\u003e \u003cp\u003e16.1.1. To Provide Direction 384\u003c\/p\u003e \u003cp\u003e16.1.2. To Determine Feasibility 384\u003c\/p\u003e \u003cp\u003e16.1.3. To Attract Capital and Other Resources 385\u003c\/p\u003e \u003cp\u003eComprehension Check 386\u003c\/p\u003e \u003cp\u003e16.2. What Is a Business Model? 386\u003c\/p\u003e \u003cp\u003e16.2.1. Coming Up with a Business Model 387\u003c\/p\u003e \u003cp\u003eComprehension Check 390\u003c\/p\u003e \u003cp\u003e16.3. Writing a Business Plan 390\u003c\/p\u003e \u003cp\u003e16.3.1. Cover Page 390\u003c\/p\u003e \u003cp\u003e16.3.2. Table of Contents 390\u003c\/p\u003e \u003cp\u003e16.3.3. Executive Summary 392\u003c\/p\u003e \u003cp\u003e16.3.4. Company Description 392\u003c\/p\u003e \u003cp\u003e16.3.5. Environmental and Industrial Analysis 393\u003c\/p\u003e \u003cp\u003e16.3.6. Manufacturing and Operations 396\u003c\/p\u003e \u003cp\u003e16.3.7. Financial Analysis 396\u003c\/p\u003e \u003cp\u003e16.3.8. Critical Assumptions and Risks 399\u003c\/p\u003e \u003cp\u003e16.3.9. Appendix 400\u003c\/p\u003e \u003cp\u003eComprehension Check 401\u003c\/p\u003e \u003cp\u003e16.4. Customizing the Business Plan 401\u003c\/p\u003e \u003cp\u003e16.4.1. Things to Watch Out for in Business Plans 402\u003c\/p\u003e \u003cp\u003eComprehension Check 404\u003c\/p\u003e \u003cp\u003eSummary 405\u003c\/p\u003e \u003cp\u003eWorld of Books 405\u003c\/p\u003e \u003cp\u003eIn the Movies 405\u003c\/p\u003e \u003cp\u003eLive Exercise 405\u003c\/p\u003e \u003cp\u003eThings to Remember 406\u003c\/p\u003e \u003cp\u003eKey Terms 407\u003c\/p\u003e \u003cp\u003eExperiential Exercise 408\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Harvesting the Business 409\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e17.0. Introduction 409\u003c\/p\u003e \u003cp\u003e17.1. Approaches to Harvesting a Business 410\u003c\/p\u003e \u003cp\u003e17.1.1. Harvest Through Sale of the Firm 412\u003c\/p\u003e \u003cp\u003e17.1.2. Sales to Rivals 414\u003c\/p\u003e \u003cp\u003e17.1.3. Sales to Employees 415\u003c\/p\u003e \u003cp\u003e17.1.4. Sales to Other Buyers 416\u003c\/p\u003e \u003cp\u003eComprehension Check 418\u003c\/p\u003e \u003cp\u003e17.2. Valuing a Firm 418\u003c\/p\u003e \u003cp\u003eComprehension Check 422\u003c\/p\u003e \u003cp\u003e17.3. Challenges to Harvesting 422\u003c\/p\u003e \u003cp\u003e17.3.1. Anticipating the Harvest 423\u003c\/p\u003e \u003cp\u003e17.3.2. Post-harvest Planning 424\u003c\/p\u003e \u003cp\u003eComprehension Check 426\u003c\/p\u003e \u003cp\u003e17.4. Harvesting by Going Public 426\u003c\/p\u003e \u003cp\u003eComprehension Check 428\u003c\/p\u003e \u003cp\u003eSummary 428\u003c\/p\u003e \u003cp\u003eWorld of Books 428\u003c\/p\u003e \u003cp\u003eIn the Movies 429\u003c\/p\u003e \u003cp\u003eLive Exercise 429\u003c\/p\u003e \u003cp\u003eThings to Remember 429\u003c\/p\u003e \u003cp\u003eKey Terms 431\u003c\/p\u003e \u003cp\u003eExperiential Exercise 431\u003c\/p\u003e \u003cp\u003eIndex I-1\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407094161751,"sku":"9781119591771","price":76.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119591771.jpg?v=1730498154","url":"https:\/\/bookcurl.com\/products\/small-business-9781119591771","provider":"Book Curl","version":"1.0","type":"link"}