{"product_id":"slide-rules-9781118002964","title":"Slide Rules","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA complete road map to creating successful technical presentations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlanning a technical presentation can be tricky. Does the audience know your subject area? Will you need to translate concepts into terms they understand? What sort of visuals should you use? Will this set of bullets truly convey the information? What will your slides communicate to future users? Questions like these and countless others can overwhelm even the most savvy technical professionals.\u003c\/p\u003e \u003cp\u003eThis full-color, highly visual work addresses the unique needs of technical communicators looking to break free of the bulleted slide paradigm. For those seeking to improve their presentations, the authors provide guidance on how to plan, organize, develop, and archive technical presentations. Drawing upon the latest research in cognitive science as well as years of experience teaching seasoned technical professionals, the authors cover a myriad of issues involved in the design of presentations, clearly e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e“Slide Rulesis useful to anyone creating slides (including Prezi) and to instructors who want to teach their students best practices. While the evidence–assertion method works best for presenting scientific information, this book covers a broad enough territory that even marketing and sales presenters could learn important skills.”  (\u003ci\u003eTechnical Communication\u003c\/i\u003e, 1 February 2015)\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA Note from the Series Editor xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eForeword xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstand our path to these techniques 1\u003c\/p\u003e \u003cp\u003eWitness the change 2\u003c\/p\u003e \u003cp\u003eFeel confident about these techniques 3\u003c\/p\u003e \u003cp\u003eReferences 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Heed the Pleas for Better Presentations 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow the enemy 6\u003c\/p\u003e \u003cp\u003eBe an agent of change 8\u003c\/p\u003e \u003cp\u003eCall a meeting instead of summoning a slide deck 8\u003c\/p\u003e \u003cp\u003eDestroy the decks of drudgery 8\u003c\/p\u003e \u003cp\u003eLearn communication lessons from past tragedies 9\u003c\/p\u003e \u003cp\u003eConfront conventional poor practices 10\u003c\/p\u003e \u003cp\u003eConsider slides as a two-part deliverable 11\u003c\/p\u003e \u003cp\u003eImplement your own continuous improvement 12\u003c\/p\u003e \u003cp\u003eReferences 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSlide Rule #1 Revisit Presentation Assumptions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Apply Cognitive Science and Tell a Story 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChange presentation practices using grounded research 17\u003c\/p\u003e \u003cp\u003eStay open to change 18\u003c\/p\u003e \u003cp\u003eRevisit how a slide works 19\u003c\/p\u003e \u003cp\u003eDesign slides for audience’s cognitive load 20\u003c\/p\u003e \u003cp\u003eLessen cognitive load with storytelling 24\u003c\/p\u003e \u003cp\u003eApply science and storytelling 27\u003c\/p\u003e \u003cp\u003eReferences 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Understand Audience Needs 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eScope content toward identified purpose 29\u003c\/p\u003e \u003cp\u003eLearn about your audience first 30\u003c\/p\u003e \u003cp\u003eDetermine the presentation’s purpose 32\u003c\/p\u003e \u003cp\u003eExamine the goals for a talk 33\u003c\/p\u003e \u003cp\u003eElevate the moment 33\u003c\/p\u003e \u003cp\u003eAssess the audience 34\u003c\/p\u003e \u003cp\u003ePrepare for a familiar audience 34\u003c\/p\u003e \u003cp\u003ePrepare for an unfamiliar audience 35\u003c\/p\u003e \u003cp\u003eCoping when your talk gets hijacked 37\u003c\/p\u003e \u003cp\u003eDitch the “dumb it down” attitude 38\u003c\/p\u003e \u003cp\u003eThink of audience needs, not yours 42\u003c\/p\u003e \u003cp\u003eThink about logistics 45\u003c\/p\u003e \u003cp\u003eReferences 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Challenge Your Organization’s Culture of Text-Heavy Slides 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstand the patterns’ origin 50\u003c\/p\u003e \u003cp\u003eStop assuming they want to read 50\u003c\/p\u003e \u003cp\u003eWork toward fewer bullets, less text 51\u003c\/p\u003e \u003cp\u003eAvoid using slides as teleprompters 53\u003c\/p\u003e \u003cp\u003eBuild information deliberately 54\u003c\/p\u003e \u003cp\u003eMove beyond “How many slides should I use?” 54\u003c\/p\u003e \u003cp\u003eEncourage better presentation practices 56\u003c\/p\u003e \u003cp\u003eCreate, compile, organize, and stabilize team presentations 58\u003c\/p\u003e \u003cp\u003eWork towards a change 60\u003c\/p\u003e \u003cp\u003eReferences 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSlide Rule #2 Write Sentence Headers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Clarify Topics with Full-Sentence Headers 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWrite full sentences for headers, avoiding fragments 65\u003c\/p\u003e \u003cp\u003eConsider the case \u003ci\u003eagainst \u003c\/i\u003efragmented headers 66\u003c\/p\u003e \u003cp\u003eDeploy best practices for sentence headers 70\u003c\/p\u003e \u003cp\u003eExpect immediate results 71\u003c\/p\u003e \u003cp\u003eWrite targeted headers 73\u003c\/p\u003e \u003cp\u003eState a fact or explain a concept 74\u003c\/p\u003e \u003cp\u003eShowcase an analysis 80\u003c\/p\u003e \u003cp\u003eTransition to new information 84\u003c\/p\u003e \u003cp\u003eInfluence outcomes with headers 88\u003c\/p\u003e \u003cp\u003eFrequently asked questions about sentence headers 88\u003c\/p\u003e \u003cp\u003eReferences 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSlide Rule #3 Use Targeted Visuals\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Build Information Incrementally 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuild something better than bullets 95\u003c\/p\u003e \u003cp\u003eDevise methods that build information 97\u003c\/p\u003e \u003cp\u003eDesign with words to make bullet lovers happy 98\u003c\/p\u003e \u003cp\u003eSolidify complex topics with refrains 99\u003c\/p\u003e \u003cp\u003eUse refrain slides for meeting agendas 100\u003c\/p\u003e \u003cp\u003eCreate visuals for directed comprehension 103\u003c\/p\u003e \u003cp\u003eBuild out to drill down 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Generate Quality Graphs 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePortray complexity simply 110\u003c\/p\u003e \u003cp\u003eDetermine the right visual 111\u003c\/p\u003e \u003cp\u003eDesign reasonable pie charts 112\u003c\/p\u003e \u003cp\u003eDesign impactful bar charts and histograms 117\u003c\/p\u003e \u003cp\u003eDesign scatter \u003ci\u003eXY \u003c\/i\u003echarts and scatter plots 121\u003c\/p\u003e \u003cp\u003eCraft line charts 127\u003c\/p\u003e \u003cp\u003eMap out area graphs 128\u003c\/p\u003e \u003cp\u003eThink through flow or process charts 130\u003c\/p\u003e \u003cp\u003eAddress assorted other visual outputs 132\u003c\/p\u003e \u003cp\u003eGraph ethically 133\u003c\/p\u003e \u003cp\u003eCreate accessible graphics 136\u003c\/p\u003e \u003cp\u003eFrequently asked questions about graphs 138\u003c\/p\u003e \u003cp\u003eReferences 139\u003c\/p\u003e \u003cp\u003eFurther reading 140\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Picture the Possibilities 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCenter yourself 143\u003c\/p\u003e \u003cp\u003eManage image interpretation 143\u003c\/p\u003e \u003cp\u003eModel accurately 143\u003c\/p\u003e \u003cp\u003eBe ethical with visuals 149\u003c\/p\u003e \u003cp\u003eFrequently asked questions about using pictures 150\u003c\/p\u003e \u003cp\u003eReferences 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Temper the Templates 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSee the possibilities in a template, branded or otherwise 153\u003c\/p\u003e \u003cp\u003eDiscover and assess a branded template 154\u003c\/p\u003e \u003cp\u003eWork with company templates 156\u003c\/p\u003e \u003cp\u003eDevise solutions for problematic templates 156\u003c\/p\u003e \u003cp\u003eFix the template 162\u003c\/p\u003e \u003cp\u003eProvide template guidance 164\u003c\/p\u003e \u003cp\u003eRefine quad slides 165\u003c\/p\u003e \u003cp\u003eEstablish brand when there is no template 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSlide Rule #4 Archive Details for Future Use\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Make Slide Decks with Archival and Legacy Value 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstand that slides have two lives 175\u003c\/p\u003e \u003cp\u003eStart new best practices 177\u003c\/p\u003e \u003cp\u003eDocument ideas efficiently 178\u003c\/p\u003e \u003cp\u003eUse the Notes or Presenter Notes feature 179\u003c\/p\u003e \u003cp\u003eGet others to see your notes 180\u003c\/p\u003e \u003cp\u003eUse hidden slides 181\u003c\/p\u003e \u003cp\u003eKeep hidden slides ready 183\u003c\/p\u003e \u003cp\u003eMake retrieval easy for everyone else 184\u003c\/p\u003e \u003cp\u003eEmbrace full documentation as part of workflow 187\u003c\/p\u003e \u003cp\u003eReferences 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Include More Than One Language 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnow when English is not enough 189\u003c\/p\u003e \u003cp\u003eStart with audience analysis 192\u003c\/p\u003e \u003cp\u003eAnticipate formatting for translations 192\u003c\/p\u003e \u003cp\u003eDeploy plain language 192\u003c\/p\u003e \u003cp\u003eWrite in one language and talk in another 195\u003c\/p\u003e \u003cp\u003eDesign split slides 195\u003c\/p\u003e \u003cp\u003eCapture translation in notes 197\u003c\/p\u003e \u003cp\u003eTranslate toward clarity 197\u003c\/p\u003e \u003cp\u003eFind resources 198\u003c\/p\u003e \u003cp\u003eReferences 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSlide Rule #5 Keep Looking Forward\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Enact Organizational Change 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eListen to the studies 203\u003c\/p\u003e \u003cp\u003eAnticipate the stages of acceptance 204\u003c\/p\u003e \u003cp\u003eTally the results 207\u003c\/p\u003e \u003cp\u003eLook for the opportunities 208\u003c\/p\u003e \u003cp\u003eReferences 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Thinking Through the Next Big Thing 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSee ahead 209\u003c\/p\u003e \u003cp\u003ePlay with Prezi 210\u003c\/p\u003e \u003cp\u003eUse caution 211\u003c\/p\u003e \u003cp\u003eAmaze with Autodesk 211\u003c\/p\u003e \u003cp\u003eApply apps 213\u003c\/p\u003e \u003cp\u003eRemain diligent in your best practices 214\u003c\/p\u003e \u003cp\u003eIndex 215\u003c\/p\u003e \u003cp\u003eAbout the Authors 219\u003c\/p\u003e","brand":"John Wiley \u0026 Sons 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