{"product_id":"silver-lining-9781422139011","title":"Silver Lining","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cdiv\u003eExperts agree: The turbulence triggered by the economic shock of 2008 constitutes the new normal. Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.\u003cbr\u003e\u003cbr\u003eThough examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.\u003cbr\u003e\u003cbr\u003eProviding a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company''s profitability during even the toughest recessions. You''ll discover how to:\u003cbr\u003e\u003cbr\u003e-Prune your innovation and business portfolio to liberate resources for more promising initiatives\u003cbr\u003e\u003cbr\u003e- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1: The Great Disruption  Chapter 2: Prune Prudently  Chapter 3: Re-feature to Cut Costs  Chapter 4: Increase Innovation Productivity  Chapter 5: Master Smart Strategic Experiments  Chapter 6: Share the Innovation Load  Chapter 7: Learn to Love the Low End  Chapter 8: Drive Personal Reinvention  Chapter 9: What's Next for Innovation?\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":49083954725207,"sku":"9781422139011","price":17.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/silver-lining-9781422139011","provider":"Book Curl","version":"1.0","type":"link"}