{"product_id":"silicon-gold-rush-9780471246466","title":"Silicon Gold Rush","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA hotbed of activity for far-sighted thinkers and determined doers, the high technology industry has given rise to a pioneering group of entrepreneurs and executives which is not only behind today''s most innovative technological advances, but at the forefront of a dynamic new movement in business. Armed with groundbreaking management philosophies and practices, the members of this visionary group are changing the way corporate structures are modeled and altering conventional conceptions of how companies should be run. Having helped their own organizations survive and thrive in a highly competitive, pressure-filled arena, they offer invaluable lessons for executives and managers in all industries. Now, in Silicon Gold Rush, their inspirational stories are told and their strategies for success revealed.\u003cbr\u003e \u003cbr\u003e Written by Karen Southwick, editor of Upside Magazine''s book division, this enlightening behind-the-scenes account spans the gamut of emerging technology management styles, fro\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Silicon Gold Rush is a handbook for information-age entrepreneurs. If you want to avoid becoming roadkill, read this book.\"-Eric Nee, Silicon Valley Bureau Manager, Forbes\u003cbr\u003e \u003cbr\u003e \"A great read! Silicon Gold Rush offers the reader insights on what drives Silicon Valley, the most innovative and aggressive center of new business creation in the world.\" -Tim Koogle, CEO, Yahoo!\u003cbr\u003e \u003cbr\u003e \"Silicon Gold Rush is a handbook for information-age entrepreneurs. If you want to avoid becoming roadkill, read this book.\" -Eric Nee, Silicon Valley, Bureau Manager, Forbes\u003cbr\u003e \u003cbr\u003e \"A terrific book! Silicon Gold Rush captures the energy and urgency of the high-tech world in this clear look at innovative management styles and challenges.\" -Dave Duffield, President and CEO, PeopleSoft\u003cbr\u003e \u003cbr\u003e \"The technology industry has produced the greatest explosion of wealth in history, and triggered enormous changes in the way we live and do business. Silicon Gold Rush gives its readers a penetrating glimpse into the world of the high-tech entrepreneur.\" -Don Valentine, Founder , Sequoia Capital\u003cbr\u003e \u003cbr\u003e \"Truly an insider's view to the fast track in Silicon Valley and how fortunes are made and lost, Silicon Gold Rush is a great road map for any budding high-tech entrepreneur.\" -Katrina Garnett, Founder and CEO, CrossWorlds Software\u003cbr\u003e \u003cbr\u003e \"Silicon Gold Rush captures the many qualities that are creating the new digital economy.\" -Ann Winblad, Cofounder, Hummer Winblad Venture Partners\u003cbr\u003e \u003cbr\u003e \"Silicon Gold Rush gives us insight into the inner workings of the people and companies that have provided the largest legal creation of wealth in history.\" -David M. Beirne, General Partner, Benchmark Capital\u003cbr\u003e \u003cbr\u003e \"Cisco, Yahoo! PeopleSoft, and Siebel Systems have all emerged from nowhere. Silicon Gold Rush explains how Silicon Valley continues to turn yesterday's unknowns into tomorrow's notable companies.\" -Michael Moritz, Partner, Sequoia Capital\u003cbr\u003e \u003cbr\u003e \"Fast-paced and right on target for those who want to know how Silicon Valley really works.\" -Michael Rothschild, Founder, Bionomics\u003cbr\u003e \u003cbr\u003e \"Silicon Gold Rush is a must-read for anybody who wants to understand how companies do business in the fastest-moving market in the world.\" -Geoffrey James, author, Success Secrets from Silicon Valley\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: The New Gold Rush.\u003cbr\u003e \u003cbr\u003e A Star Is Born.\u003cbr\u003e \u003cbr\u003e Leading a High-Tech Juggernaut.\u003cbr\u003e \u003cbr\u003e The Soul Of a New Company: The Value of Being Small.\u003cbr\u003e \u003cbr\u003e Bigger Can Be Better: Maintaining Equilibrium.\u003cbr\u003e \u003cbr\u003e Staking Your Claim: Finding and Keeping New Markets.\u003cbr\u003e \u003cbr\u003e Mind Share Is a Terrible Thing To Waste.\u003cbr\u003e \u003cbr\u003e Dance with Your Customer.\u003cbr\u003e \u003cbr\u003e Brainpower, Inc.\u003cbr\u003e \u003cbr\u003e Mergers and Alliances: Picking the Right Partner.\u003cbr\u003e \u003cbr\u003e The Party's Over.\u003cbr\u003e \u003cbr\u003e Conclusion: At The End of the Day.\u003cbr\u003e \u003cbr\u003e Appendices.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402535838039,"sku":"9780471246466","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471246466.jpg?v=1730480706","url":"https:\/\/bookcurl.com\/products\/silicon-gold-rush-9780471246466","provider":"Book Curl","version":"1.0","type":"link"}