{"product_id":"show-me-the-money-how-to-make-money-through-sports-marketing-9781472903020","title":"Show Me the Money How to Make Money through Sports Marketing","description":"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eIntroduction\u003c\/i\u003e  \u003cb\u003ePART I: ANALYSIS, STRATEGY AND POSITIONING\u003c\/b\u003e \u003cb\u003e1 Sport and business\u003c\/b\u003e Football, king of sports Sports properties Models of ownership Football finance Management trends  \u003cb\u003e2 Sports marketing and products\u003c\/b\u003e Hail, sports marketer! Products and customers Models of revenue Sports marketing vs conventional marketing  \u003cb\u003e3 Strategy, positioning and brand\u003c\/b\u003e The sports marketer’s roadmap We need positioning From the positioning to the brand Validate your decisions The business plan  \u003cb\u003ePART II: MEDIA EXPOSURE AND CRITICAL MASS\u003c\/b\u003e \u003cb\u003e4 Media exposure\u003c\/b\u003e To be or not to be in the press Knowing the media environment Auditing content The communication plan Distributing the content The ‘non-business’ of own media Social networking sites  \u003cb\u003e5 In search of the critical mass\u003c\/b\u003e The value of the critical mass of supporters The supporter numbers kit The ‘pulling in the punters’ mindset He who has a database is wealthy beyond words We now have a commercial product  \u003cb\u003ePART III: SALES\u003c\/b\u003e \u003cb\u003e6 Packing the stadium\u003c\/b\u003e Crowd attendance and the multiplier effect The scorecard of factors influencing match attendance The exploitation of the stadium diagram The content of events Your place or mine? The case of Juventus  \u003cb\u003e7 Hanging up the ‘sold out’ sign\u003c\/b\u003e The products Matchgoers’ experience through touch points The six Ps marketing mix Ticket sales scenarios Concessions, advertising and other products The sales action plan 8 Sponsorship rights or bust A tough terrain The winning three-leaf clover Solving the sudoku of commercial rights Advertising spaces with a life of their own  \u003cb\u003e9 Selling Sponsorship FC\u003c\/b\u003e Sponsorship and other forms of commercialisation Competition and ambush marketing Capturing sponsors, step by step Auditing and mapping Designing the sponsorship programme The top-notch sales dossier Here it is! The sponsor’s money!  \u003cb\u003e10 Image rights, TV and licensed merchandise\u003c\/b\u003e The prime time of image rights The VIP roadmap The upheaval in the European television market The consolidation of collective selling of rights Sensible commercial exploitation of TV rights Basic concepts in merchandising management Outsource and conquer! Red card for pirates  \u003cb\u003ePART IV: IMPLEMENTATION\u003c\/b\u003e \u003cb\u003e11 Lawyer for a day\u003c\/b\u003e The clauses that keep you awake at night Sample football club sponsorship contract  \u003cb\u003e12 Implementation par excellence\u003c\/b\u003e Touch points in the relationship with the sponsor The sports marketer’s renewal mentality Marking the sponsor The ten commandments for successful sponsorship  \u003cb\u003e13 The proud sponsor\u003c\/b\u003e Sponsorship vs conventional advertising Activation, activation, activation The 360° action plan Case studies: Audi, Nike, Coca-Cola, Mahou  \u003cb\u003e14 The ‘Ballon d’Or’ sports marketer\u003c\/b\u003e The first eleven and the technical staff Eleven sales techniques that work Eleven skills for winning the Ballon d’Or The eleven files in the new minister’s briefcase  \u003ci\u003eBibliography\u003c\/i\u003e \u003ci\u003eAcknowledgements\u003c\/i\u003e \u003ci\u003eIndex\u003c\/i\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":51770023674199,"sku":"9781472903020","price":23.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781472903020.jpg?v=1758723782","url":"https:\/\/bookcurl.com\/products\/show-me-the-money-how-to-make-money-through-sports-marketing-9781472903020","provider":"Book Curl","version":"1.0","type":"link"}