{"product_id":"shoveling-smoke-9780822331452","title":"Shoveling Smoke","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA detailed ethnography of the Indian advertising industry. This title is also a critical and innovative intervention into the theoretical debates on the intersection of consumerist globalization, aesthetic politics and visual culture. It is an examination of the complex cultural politics of mass consumerism in a globalised marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eShoveling Smoke\u003c\/i\u003e is an extremely rich ethnography. One of the first anthropological studies of advertising in India, it is a truly pioneering piece of work.\"—Purnima Mankekar, author of\u003ci\u003e Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India\u003c\/i\u003e\u003cbr\u003e\"Theoretically ambitious and yet firmly grounded in the concrete, William Mazzarella's brilliantly imaginative ethnography of advertising and consumer practices in India ranks among the very best of globalization studies. Students of global forms of modernity will have much to learn from this book.\"—Dipesh Chakrabarty, author of \u003ci\u003eHabitations of Modernity: Essays in the Wake of Subaltern Studies\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIllustrations vii\u003cbr\u003e Acknowledgments ix\u003cbr\u003e Introduction \u003cbr\u003e 1. Locations: Advertising and the New Swadeshi 3\u003cbr\u003e 2. Elaborations: The Commodity Image 37\u003cbr\u003e Part One \u003cbr\u003e 3. Citizens Have Sex, Consumers Make Love: KamaSutra I 59\u003cbr\u003e 4. The Aesthetic Politics of Aspiration: KamaSutra II 99\u003cbr\u003e Part Two \u003cbr\u003e 5. Bombay Global: Mobility and Locality I 149\u003cbr\u003e 6. Bombay Local: Mobility and Locality II 185\u003cbr\u003e Part Three \u003cbr\u003e 7. Indian Fun: Constructing \"the Indian Consumer\" I 215\u003cbr\u003e 8. Close Distance: Constructing \"the Indian Consumer\" II 250\u003cbr\u003e Notes 289\u003cbr\u003e Works Cited 331\u003cbr\u003e Index 351","brand":"MD - Duke University Press","offers":[{"title":"Default Title","offer_id":51138189918551,"sku":"9780822331452","price":27.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780822331452.jpg?v=1751918370","url":"https:\/\/bookcurl.com\/products\/shoveling-smoke-9780822331452","provider":"Book Curl","version":"1.0","type":"link"}