{"product_id":"sherlock-and-digital-fandom-9781476670201","title":"Sherlock and Digital Fandom","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e   When the BBC''s \u003ci\u003eSherlock\u003c\/i\u003e debuted in summer 2010--and appeared in the U.S. on PBS a few months later--no one knew it would become an international phenomenon. The series has since gathered a diverse and enthusiastic fandom.\u003c\/p\u003e\u003cp\u003e   Like their hero, \u003ci\u003eSherlock\u003c\/i\u003e fans scrutinize clues about the show''s deeper meaning, as well as happenings off screen. They postulate theories and readings of the characters and their relationships. They have tweeted with The Powers That Be, mobilized to filming locations via #Setlock, and become advocates for LGBTQIA communities.\u003c\/p\u003e\u003cp\u003e   Sherlock''s digital communities have changed the way that fans and series creators interact in person and online, as each publicly takes ownership of beloved television characters who represent far more than entertainment to fans.\u003c\/p\u003e","brand":"McFarland \u0026 Co Inc","offers":[{"title":"Default Title","offer_id":51040423870807,"sku":"9781476670201","price":27.54,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781476670201.jpg?v=1750946702","url":"https:\/\/bookcurl.com\/products\/sherlock-and-digital-fandom-9781476670201","provider":"Book Curl","version":"1.0","type":"link"}