{"product_id":"shake-that-brain-9780471742104","title":"Shake That Brain","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eJoel Saltzman teaches readers how to create surprising, yet inevitable solutions, no matter the challenge or task at hand. Easily. Consistently. And economically.  \u003cp\u003e\u003cb\u003e\u003ci\u003eShake That Brain!\u003c\/i\u003e\u003c\/b\u003e is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here''s a solution-finding guidebook that can be used for succeeding on the job or at home.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJoe\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart One: Attitude – Or – How to Prepare Your Brain for “New and Improved” Behavior.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1: Be DARING.\u003c\/p\u003e \u003cp\u003e2: Be PREPARED.\u003c\/p\u003e \u003cp\u003e3: Be OPTIMISTIC.\u003c\/p\u003e \u003cp\u003e4: Learn That MISTAKES Are GREAT.\u003c\/p\u003e \u003cp\u003e5: Have FUN with It.\u003c\/p\u003e \u003cp\u003e6: Don’t Feel Like a NINCOMPOOP.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Actions – Or – How to Shake Those New Ideas Loose.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7: Question Your ASSUMPTIONS.\u003c\/p\u003e \u003cp\u003e8: Ask GOOD Questions.\u003c\/p\u003e \u003cp\u003e9: Take an “OPPOSITES” Approach.\u003c\/p\u003e \u003cp\u003e10: Never Take NO for an ANSWER.\u003c\/p\u003e \u003cp\u003e11: Look for ELEGANT Solutions.\u003c\/p\u003e \u003cp\u003e12: Try Some EMPATHY.\u003c\/p\u003e \u003cp\u003e13: Look for the WORST Solution Possible.\u003c\/p\u003e \u003cp\u003e14: Turn Your NEGATIVES into POSITIVES.\u003c\/p\u003e \u003cp\u003e15: Ask Yourself, “What Can I IMITATE?”\u003c\/p\u003e \u003cp\u003e16: Ask Yourself, “What Would _______ DO? ”\u003c\/p\u003e \u003cp\u003e17: Ask STRANGERS for Help.\u003c\/p\u003e \u003cp\u003e18: Never Take YES for an ANSWER.\u003c\/p\u003e \u003cp\u003e19: WRITE It Down!\u003c\/p\u003e \u003cp\u003e20: Walk AWAY from It.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Selling – Or – How to Avoid Having to Scream, “Why doesn’t anyone get this great idea that could just win a Nobel Prize!?”\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e21: Sell It to YOU.\u003c\/p\u003e \u003cp\u003e22: Sell It to OTHERS.\u003c\/p\u003e \u003cp\u003e23: BUILD It.\u003c\/p\u003e \u003cp\u003e24: Demonstrate Its Value with P.O.P.\u003c\/p\u003e \u003cp\u003e25: Get SUPPORT for It.\u003c\/p\u003e \u003cp\u003e26: Call It Something CATCHY.\u003c\/p\u003e \u003cp\u003e27: Be PERSISTENT.\u003c\/p\u003e \u003cp\u003e28: KEEP Having FUN with It.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNotes.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbout the Author.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex.\u003c\/b\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525408301399,"sku":"9780471742104","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471742104.jpg?v=1731860401","url":"https:\/\/bookcurl.com\/products\/shake-that-brain-9780471742104","provider":"Book Curl","version":"1.0","type":"link"}