{"product_id":"services-marketing-management-second-edition-a-strategic-perspective-9780470091166","title":"Services Marketing Management Second Edition A","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders.   The second edition of Services Marketing Management  has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I: UNDERSTANDING VALUE CREATION IN SERVICES.  \u003cp\u003e1. The World of Services.\u003c\/p\u003e \u003cp\u003e2. Fundamentals of Services Marketing Management.\u003c\/p\u003e \u003cp\u003e3. Buyer Behaviour and Segmentation.\u003c\/p\u003e \u003cp\u003ePART II: CREATING VALUE IN SERVICES.\u003c\/p\u003e \u003cp\u003e4. Service Relationships and Brands.\u003c\/p\u003e \u003cp\u003e5. Service Quality.\u003c\/p\u003e \u003cp\u003e6. Market Strategies for Service Organisations.\u003c\/p\u003e \u003cp\u003e7. Internationalising Services.\u003c\/p\u003e \u003cp\u003ePART III: DELIVERING VALUE THROUGH THE ACTUAL SERVICE EXPERIENCE.\u003c\/p\u003e \u003cp\u003e8. Services and E-services.\u003c\/p\u003e \u003cp\u003e9. Service Innovation.\u003c\/p\u003e \u003cp\u003e10. People, Process and Physical Evidence.\u003c\/p\u003e \u003cp\u003e11. Creating the Service Experience: Place, Promotion and Price.\u003c\/p\u003e \u003cp\u003e12. Implementation, Performance and Control.\u003c\/p\u003e \u003cp\u003eCase Studies.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402283589975,"sku":"9780470091166","price":48.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470091166.jpg?v=1730479941","url":"https:\/\/bookcurl.com\/products\/services-marketing-management-second-edition-a-strategic-perspective-9780470091166","provider":"Book Curl","version":"1.0","type":"link"}