{"product_id":"services-marketing-concepts-strategies-cases-9781285429786","title":"Services Marketing Concepts Strategies  Cases","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExamine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and \"other services.\" Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, give you valuable insights for business success. A new online format additional features and flexibility to keep you up to date with the latest advances.","brand":"Book Curl","offers":[{"title":"Default Title","offer_id":51039302025559,"sku":"9781285429786","price":173.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781285429786.jpg?v=1750943241","url":"https:\/\/bookcurl.com\/products\/services-marketing-concepts-strategies-cases-9781285429786","provider":"Book Curl","version":"1.0","type":"link"}