{"product_id":"service-management-theory-and-practice-9783030520595","title":"Service Management: Theory and Practice","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.\u003c\/p\u003e  The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:\u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to manage service businesses, with coverage of both small firms and large transnationals\u003c\/li\u003e\n\u003cli\u003eservice business models, operations and productivity\u003c\/li\u003e\n\u003cli\u003emanaging service employees\u003c\/li\u003e\n\u003cli\u003ehow service firms engage in product and process innovation\u003c\/li\u003e\n\u003cli\u003emarketing, customers and service experiences\u003c\/li\u003e\n\u003cli\u003einternationalization of service businesses\u003c\/li\u003e\n\u003cli\u003ethe ongoing servitization of manufacturing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e              \u003cp\u003eThis unique textbook is an ideal resource for upper undergraduate and postgraduate students studying service businesses and practitioners. \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Reading and Managing Service Businesses2. Service Research and Service Theory3. Business Models and Service Strategy4. Techno Service Worlds? Digitization of Service Businesses5. Service Operations and Productivity6. Service Personnel and their Management7. Process and Product Innovation in Service Businesses8. Customer First: Understanding Customers9. Marketing Services10. Manufacturing Companies and the Shift towards Servitization11. Supply Chains and Logistics Services12. Internationalizing Service Businesses13. Measuring Company Performance and Customer Satisfaction14. Reading and Managing Service Businesses: An Integrated Case Study Approach.","brand":"Springer Nature Switzerland AG","offers":[{"title":"Default Title","offer_id":51021119881559,"sku":"9783030520595","price":75.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783030520595.jpg?v=1750785225","url":"https:\/\/bookcurl.com\/products\/service-management-theory-and-practice-9783030520595","provider":"Book Curl","version":"1.0","type":"link"}