{"product_id":"service-management-3e-strategy-and-leadership-in-service-business-9780471494393","title":"Service Management 3e Strategy and Leadership in","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAbout the Author ix\u003cbr\u003e\u003cbr\u003eAcknowledgements to the second edition xi\u003cbr\u003e\u003cbr\u003ePreface to the second edition xv\u003cbr\u003e\u003cbr\u003ePreface to the third edition xvii\u003cbr\u003e\u003cbr\u003e1. The Myth and Reality of a Service Society 1\u003cbr\u003e \u003cbr\u003e2. The New Economic Equation 24\u003cbr\u003e \u003cbr\u003e3. Service Management Systems 46\u003cbr\u003e \u003cbr\u003e4. Dynamic Diagnosis: Virtuous Circles and Vicious Circles 61\u003cbr\u003e \u003cbr\u003e5. The Service Concept 75\u003cbr\u003e \u003cbr\u003e6. Why Strategic Human Resource Development? 89\u003cbr\u003e \u003cbr\u003e7. Getting People to Grow 106\u003cbr\u003e \u003cbr\u003e8. The Client as Customer-the Client as Coproducer 115\u003cbr\u003e \u003cbr\u003e9. Technology, Tools and Setting 135\u003cbr\u003e \u003cbr\u003e10. Image 149\u003cbr\u003e \u003cbr\u003e11. The Art and Science of Pricing 161\u003cbr\u003e \u003cbr\u003e12. Creating, Reproducing and Refining Business Ideas 169\u003cbr\u003e \u003cbr\u003e13. Diversification and Internationalization 181 \u003cbr\u003e \u003cbr\u003e14. Quality 197\u003cbr\u003e \u003cbr\u003e15. Culture and Dominating Ideas as Management Tools 214\u003cbr\u003e \u003cbr\u003e16. Change and Leadership 221\u003cbr\u003e \u003cbr\u003e References 229\u003cbr\u003e \u003cbr\u003e Index 231","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402614514007,"sku":"9780471494393","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471494393.jpg?v=1730480973","url":"https:\/\/bookcurl.com\/products\/service-management-3e-strategy-and-leadership-in-service-business-9780471494393","provider":"Book Curl","version":"1.0","type":"link"}