{"product_id":"service-is-front-stage-positioning-services-for-value-advantage-insead-business-press-9780230006607","title":"Service is Front Stage Positioning Services for Value Advantage INSEAD Business Press","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eToward a New Definition of Services Services: The Front-Stage Experience The Service Triangle The Service-Intensity Matrix Finding and Keeping the Fit The Three Movements of Quality Balancing Supply and Demand From Industrial to Professional Services Managing the Change Process Conclusion","brand":"Palgrave MacMillan UK","offers":[{"title":"Default Title","offer_id":51767104700759,"sku":"9780230006607","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780230006607.jpg?v=1758712393","url":"https:\/\/bookcurl.com\/products\/service-is-front-stage-positioning-services-for-value-advantage-insead-business-press-9780230006607","provider":"Book Curl","version":"1.0","type":"link"}