{"product_id":"serve-to-be-great-9781118868461","title":"Serve to Be Great","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eDo you aspire to be a more effective leader who guides your team or organization to higher levels of lasting success? Would you like to look forward to each day and know that you are having a positive impact on the world around you?\u003c\/p\u003e \u003cp\u003eThis is possible for everyone, regardless of your title or position. In fact, \u003ci\u003eServe to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom\u003c\/i\u003e will train you to make this a reality. Although it's not an easy process, it is a worthwhile one.\u003c\/p\u003e \u003cp\u003eBy making a shift in your approach to leadership, you can become a highly effective leader who enjoys your work and makes the world a better place. The shift is simply a matter of gradually becoming more focused on how you can serve others and increase your capacity to do so. Being an extraordinary leader does not require a MBA or PhD. The reality is that anyone can be a great leader.\u003c\/p\u003e \u003cp\u003eAuthor Matt Tenney has survived  and thrived  in situations where most people would have b\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword\u003ci\u003e Jon Gordon\u003c\/i\u003e xv\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 My Journey from prisoner to Monk to Social Entrepreneur 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 My Greatest Failure 3\u003c\/p\u003e \u003cp\u003eFinding Opportunity in Disaster 8\u003c\/p\u003e \u003cp\u003e2 From Selfish to Servant 13\u003c\/p\u003e \u003cp\u003eThe Practice That Changed My Life 20\u003c\/p\u003e \u003cp\u003eWhat If Businesses Operated in This Way? 21\u003c\/p\u003e \u003cp\u003eThe Power of Servant Leadership 22\u003c\/p\u003e \u003cp\u003eThe Essence of Leadership 25\u003c\/p\u003e \u003cp\u003eServing by Helping Organizations Develop\u003c\/p\u003e \u003cp\u003eExtraordinary Leaders 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Serve to Be Great: The Business Case 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Winning the War for Talent 31\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAttracting Top Talent 36\u003c\/p\u003e \u003cp\u003eFully Engaged People 37\u003c\/p\u003e \u003cp\u003eImproving Retention 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Creating a Highly Innovative Culture 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLinking Innovation Directly to Profit 41\u003c\/p\u003e \u003cp\u003eWhat Does Being Innovative Actually Mean? 47\u003c\/p\u003e \u003cp\u003eBuilding a Highly Innovative Culture 49\u003c\/p\u003e \u003cp\u003eWhy Serving and Caring for People Results in a\u003c\/p\u003e \u003cp\u003eHighly Innovative Culture 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Delivering World-Class Customer Service 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQuantifying the ROI in Customer Service 61\u003c\/p\u003e \u003cp\u003eHow Great Leaders Inspire World-Class Customer Service 63\u003c\/p\u003e \u003cp\u003eDeveloping Employees Who Wow Your Customers 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Why Serving Others\u003c\/b\u003e is \u003cb\u003ea Highly Effective Marketing Tactic 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSmarter, More Enjoyable Marketing 78\u003c\/p\u003e \u003cp\u003eMarketing with the Spirit of Service 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Making The Shift: Becoming The Ultimate Leader 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Making Serving a Habit 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Easy Way to Jump in to the Top 1 Percent 93\u003c\/p\u003e \u003cp\u003eAction is Most Important 95\u003c\/p\u003e \u003cp\u003eThe Habit of Serving Others 96\u003c\/p\u003e \u003cp\u003eThe Little Things Matter 99\u003c\/p\u003e \u003cp\u003eWhat a Teenager Dying of Cancer Taught Me about Leadership 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Grow by Empowering Others 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmpowered People Equal Better Results 107\u003c\/p\u003e \u003cp\u003eEmpowering Others Helps Us Become the Ultimate Leaders 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Inspire Greatness 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStart with Why 123\u003c\/p\u003e \u003cp\u003eThe Gift of Inspiration 125\u003c\/p\u003e \u003cp\u003eValues That Inspire and Guide the Way 129\u003c\/p\u003e \u003cp\u003eCharacter That Inspires 131\u003c\/p\u003e \u003cp\u003eTrue Greatness 132\u003c\/p\u003e \u003cp\u003eSelf-Sacrifice: The Ultimate Test of Character 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Measuring the Right Things 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMeasuring the Intangibles in Business 140\u003c\/p\u003e \u003cp\u003eBe Goals versus Do Goals 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Becoming the Ultimate Leader 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecoming the Ultimate Leader is Enjoyable 154\u003c\/p\u003e \u003cp\u003eStaying Cool under Pressure 156\u003c\/p\u003e \u003cp\u003eThe Ultimate Tool for Becoming the Ultimate Leader 157\u003c\/p\u003e \u003cp\u003eMaking a Profit While Making a Difference 160\u003c\/p\u003e \u003cp\u003eAfterword 163\u003c\/p\u003e \u003cp\u003eAuthor’s Note 165\u003c\/p\u003e \u003cp\u003eServe Your Team 167\u003c\/p\u003e \u003cp\u003eConnect with Matt 169\u003c\/p\u003e \u003cp\u003eAbout the Author 171\u003c\/p\u003e \u003cp\u003eAcknowledgments 173\u003c\/p\u003e \u003cp\u003eAppendix: A Quick Start Guide To Mindfulness Training 177\u003c\/p\u003e \u003cp\u003eNotes 181\u003c\/p\u003e \u003cp\u003eIndex 187 \u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406937694551,"sku":"9781118868461","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118868461.jpg?v=1730497619","url":"https:\/\/bookcurl.com\/products\/serve-to-be-great-9781118868461","provider":"Book Curl","version":"1.0","type":"link"}