{"product_id":"serial-innovators-9781118149928","title":"Serial Innovators","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe average life expectancy at birth of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years.   Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eWith a guide for building the ultimate firm and making it last, Feser's book offers fresh insights into the need for change. (Director, April 2012)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePrologue xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Ephemeral Nature of Firms\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Meet Carl Berger 3\u003c\/p\u003e \u003cp\u003eChapter 2 Corporate Life Cycle 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Individual Rigidities\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 To Err is Human 25\u003c\/p\u003e \u003cp\u003eChapter 4 The Greatest of All Time 39\u003c\/p\u003e \u003cp\u003eChapter 5 Rewiring Brains 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Organizational Rigidities\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Long Live Bureaucracy! 75\u003c\/p\u003e \u003cp\u003eChapter 7 In Brain We Trust 97\u003c\/p\u003e \u003cp\u003eChapter 8 What We Value 111\u003c\/p\u003e \u003cp\u003eChapter 9 What Not to Pay For 121\u003c\/p\u003e \u003cp\u003eChapter 10 Fast Learners 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV Serial Innovators\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 The Secrets of Serial Innovators 139\u003c\/p\u003e \u003cp\u003eChapter 12 Beyond Business: The Medici, Oxford, and the Catholic Church 155\u003c\/p\u003e \u003cp\u003eChapter 13 Legacy through Leadership 161\u003c\/p\u003e \u003cp\u003eAfterword 167\u003c\/p\u003e \u003cp\u003eAppendix A: Analysis of the Top 50 U.S. Firms of 1960 171\u003c\/p\u003e \u003cp\u003eAppendix B: Corporate Aging and Survival 177\u003c\/p\u003e \u003cp\u003eAppendix C: Key Questions for Transforming Your Firm 181\u003c\/p\u003e \u003cp\u003eReferences 187\u003c\/p\u003e \u003cp\u003eAcknowledgments 193\u003c\/p\u003e \u003cp\u003eAbout the Author 195\u003c\/p\u003e \u003cp\u003eIndex 197\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406836801879,"sku":"9781118149928","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118149928.jpg?v=1730497286","url":"https:\/\/bookcurl.com\/products\/serial-innovators-9781118149928","provider":"Book Curl","version":"1.0","type":"link"}