{"product_id":"selling-to-the-masses-9780822961673","title":"Selling to the Masses","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA captivating history of consumer culture in Russia from the 1880s to the early 1930s. Hilton highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism.","brand":"University of Pittsburgh Press","offers":[{"title":"Default Title","offer_id":52151160373591,"sku":"9780822961673","price":42.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780822961673.jpg?v=1762960334","url":"https:\/\/bookcurl.com\/products\/selling-to-the-masses-9780822961673","provider":"Book Curl","version":"1.0","type":"link"}