{"product_id":"selling-the-invisible-9780446672313","title":"Selling the Invisible","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSELLING THE INVISIBLE\u003c\/b\u003e is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. \u003cb\u003eSELLING THE INVISIBLE \u003c\/b\u003ecovers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eGreatness May Get You Nowhere  \u003c\/li\u003e\n\u003cli\u003eFocus Groups Don''ts  \u003c\/li\u003e\n\u003cli\u003eThe More You Say, the Less People Hear \u0026amp;  \u003c\/li\u003e\n\u003cli\u003eSeeing the Forest Around the Falling Trees.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Little, Brown \u0026 Company","offers":[{"title":"Default Title","offer_id":48864606781783,"sku":"9780446672313","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780446672313.jpg?v=1722272702","url":"https:\/\/bookcurl.com\/products\/selling-the-invisible-9780446672313","provider":"Book Curl","version":"1.0","type":"link"}