{"product_id":"selling-the-economic-miracle-economic-reconstruction-and-politics-in-west-germany-1949-1957-9781800737327","title":"Selling the Economic Miracle: Economic","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tThrough an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \t“\u003cem\u003eSpicka’s conclusions are insightful and plausible; his arguments are logical and stringent. His research foundation, comprising varied sources, is solid; he …supports his text with many instructive pictures… Also informative are the detailed and convincing explanations of how American campaigning techniques and public relations strategies were combined with older national German \u003c\/em\u003e\u003cem\u003epractices\u003c\/em\u003e\u003cem\u003e…Altogether, Spicka has produced a sound, informative study.\u003c\/em\u003e”\u003cb\u003e  ·  \u003c\/b\u003e\u003cstrong\u003eBusiness History Review\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \t\u003ci\u003e“For anyone interested in West-German politics and campaign practices during the 1950s, this well-researched monograph will be required reading.”\u003c\/i\u003e\u003cb\u003e  ·  German Studies Review\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \t\u003ci\u003e\"Spicka has mad a valuable contribution to our understanding of West Germany’s first decade.\"\u003c\/i\u003e\u003cb\u003e  ·  American Historical Review\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \tList of Illustrations\u003cbr\u003e \tAcknowledgments\u003cbr\u003e \tList of Acronyms\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eIntroduction\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eChapter 1.\u003c\/b\u003e Origins of the Social Market Economy and the Currency Reform of 1948\u003cbr\u003e \t\u003cb\u003eChapter 2.\u003c\/b\u003e Market or Planned? The 1949 Bundestag Election\u003cbr\u003e \t\u003cb\u003eChapter 3.\u003c\/b\u003e The Korean Crisis, the Social Market Economy, and Public Opinion\u003cbr\u003e \t\u003cb\u003eChapter 4.\u003c\/b\u003e Public Relations for the Social Market Economy: Die Waage\u003cbr\u003e \t\u003cb\u003eChapter 5.\u003c\/b\u003e Creating a CDU\/CSU Public Relations Machine: The 1953 Bundestag Election\u003cbr\u003e \t\u003cb\u003eChapter 6.\u003c\/b\u003e The Triumph of the Economic Miracle: The CDU\/CSU and the 1957 Bundestag Election\u003c\/p\u003e \u003cp\u003e \t\u003cb\u003eConclusion\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \tBibliography\u003cbr\u003e \tIndex\u003c\/p\u003e","brand":"Berghahn Books","offers":[{"title":"Default Title","offer_id":51042750366039,"sku":"9781800737327","price":15.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781800737327.jpg?v=1750955462","url":"https:\/\/bookcurl.com\/products\/selling-the-economic-miracle-economic-reconstruction-and-politics-in-west-germany-1949-1957-9781800737327","provider":"Book Curl","version":"1.0","type":"link"}