{"product_id":"selling-style-9780812237283","title":"Selling Style","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSchorman demonstrates in this readable study of 1890s U.S. society how fashion-which he defines as clothing everyone wears and the symbolic system connected to its choice-reflects the cultural dynamics caused by rapid social change and remnants of past attitudes.-Choice\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003ci\u003eSelling Style\u003c\/i\u003e is a well-written, interesting, and lively look at the meaning of clothes and American fashion in the 1890s.\" * Nancy L. Green, author of \u003ci\u003eReady to Wear and Ready to Work\u003c\/i\u003e *\u003cbr\u003e\"Schorman demonstrates in this readable study of 1890s U.S. society how fashion-which he defines as clothing everyone wears and the symbolic system connected to its choice-reflects the cultural dynamics caused by rapid social change and remnants of past attitudes. The book reveals that clothing was closely integrated with issues of gender, class, and personal and national identity.\" * \u003ci\u003eChoice\u003c\/i\u003e *\u003cbr\u003e\"Rob Schorman delves into the dynamic, troubled period of the 1890s to explore the marketing of men's and women's clothing. Using a wide variety of consumer and trade literature, he elucidates the appeals to social distinction, quality, individuality, patriotism, and belonging that characterized American advertising during that decade.\" * \u003ci\u003ePennsylvania Magazine of History and Biography\u003c\/i\u003e *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction. The Influence of Clothes\u003cbr\u003e One. A Ready-Made Look: Men's Clothing\u003cbr\u003e Two. What to Wear and How to Make It: Women's Clothing\u003cbr\u003e Three. Will Women Ever Dress Like Men? Dress, Darwinism, and Sex Differentiation\u003cbr\u003e Four. Real Americans Wear Real American Machine-Made Garments: Clothing and Citizenship\u003cbr\u003e Five. The Truth About Good Goods: Ad Experts, Clothiers, and the Language of Advertising\u003cbr\u003e Conclusion. Fitness and Unfitness in Dress\u003cbr\u003e Acknowledgments\u003c\/p\u003e","brand":"University of Pennsylvania Press","offers":[{"title":"Default Title","offer_id":49405710893399,"sku":"9780812237283","price":48.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780812237283.jpg?v=1730493362","url":"https:\/\/bookcurl.com\/products\/selling-style-9780812237283","provider":"Book Curl","version":"1.0","type":"link"}