{"product_id":"selling-boldly-9781119436331","title":"Selling Boldly","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAbout the Author xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Fear Is the Greatest Enemy of Sales . . . and Positive Psychology Is the Antidote 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Single Greatest Killer of Sales 3\u003c\/p\u003e \u003cp\u003eChapter 2 The Massive Cost of Fear in Sales 11\u003c\/p\u003e \u003cp\u003eChapter 3 The Antidote to Fear: The New Science of Positive Psychology 23\u003c\/p\u003e \u003cp\u003eChapter 4 The Selling Boldly System: Step 1—Get Your Mindset Right; Step 2—Behave Accordingly (Communicate Boldly) 31\u003c\/p\u003e \u003cp\u003eChapter 5 The \u003ci\u003eSelling Boldly\u003c\/i\u003e Toolkit: Planners and Downloads 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The 10 Critical Mindset Shifts for Dramatic Sales Growth 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 About These Critical Thinking Shifts 51\u003c\/p\u003e \u003cp\u003eChapter 7 Proactive Selling versus Reactive Selling 59\u003c\/p\u003e \u003cp\u003eChapter 8 Confidence versus Fear 69\u003c\/p\u003e \u003cp\u003eChapter 9 Boldness versus Meekness 73\u003c\/p\u003e \u003cp\u003eChapter 10 Optimism versus Pessimism 79\u003c\/p\u003e \u003cp\u003eChapter 11 Gratitude versus Cynicism 85\u003c\/p\u003e \u003cp\u003eChapter 12 Perseverance versus Surrender 91\u003c\/p\u003e \u003cp\u003eChapter 13 Value and Relationship versus Products and Services 99\u003c\/p\u003e \u003cp\u003eChapter 14 Taking Constant Communication Action versus Overplanning and Underexecuting 103\u003c\/p\u003e \u003cp\u003eChapter 15 Making It Look Easy versus Laboring 107\u003c\/p\u003e \u003cp\u003eChapter 16 Plan-Driven versus Inquiry-Driven 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III How to Develop the Selling Boldly Mindset 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Why Feedback from Happy Customers Is the Key to Developing the Selling Boldly Mindset 117\u003c\/p\u003e \u003cp\u003eChapter 18 How to Get Testimonials from Your Happy Customers 123\u003c\/p\u003e \u003cp\u003eChapter 19 Transcript of Actual Customer Interviews 139\u003c\/p\u003e \u003cp\u003eChapter 20 How to Use Testimonials Internally to Change Your Mindset and Your Culture 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV From Mindset to Technique: Powerful Sales Growth Actions 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 21 About These Communications 153\u003c\/p\u003e \u003cp\u003eChapter 22 Focus on What You Can Control 163\u003c\/p\u003e \u003cp\u003eChapter 23 Silence Is Money 167\u003c\/p\u003e \u003cp\u003eChapter 24 Don’t Forget about the Prospects 171\u003c\/p\u003e \u003cp\u003eChapter 25 Use the Phone Proactively 175\u003c\/p\u003e \u003cp\u003eChapter 26 Always Ask for the Business 191\u003c\/p\u003e \u003cp\u003eChapter 27 Tell Your Customers What Else They Can Buy from You 197\u003c\/p\u003e \u003cp\u003eChapter 28 Let Your Customers Tell You What Else They Buy 205\u003c\/p\u003e \u003cp\u003eChapter 29 Following Up Will Make You Rich 209\u003c\/p\u003e \u003cp\u003eChapter 30 Sell with Your Testimonials: Show Your Prospects How Happy Your Customers Are 213\u003c\/p\u003e \u003cp\u003eChapter 31 “What Percent of Your Business Do We Have?” 221\u003c\/p\u003e \u003cp\u003eChapter 32 People Love Giving Referrals—But We Hate Asking 225\u003c\/p\u003e \u003cp\u003eChapter 33 The Power of Handwritten Notes 233\u003c\/p\u003e \u003cp\u003eChapter 34 The Post-Delivery Call 237\u003c\/p\u003e \u003cp\u003eChapter 35 Putting It All Together with the “The One-Page Sales Planner” 239\u003c\/p\u003e \u003cp\u003eChapter 36 For Owners, CEOs, Executives, and Managers: This Is How to Implement Selling Boldly at Your Company 243\u003c\/p\u003e \u003cp\u003eChapter 37 Now, Go Help More People More 251\u003c\/p\u003e \u003cp\u003eAcknowledgments 253\u003c\/p\u003e \u003cp\u003eAppendix: 100 Questions to Ask Your Customers and Prospects (and Yourself) 255\u003c\/p\u003e \u003cp\u003eIndex 265\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407056511319,"sku":"9781119436331","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119436331.jpg?v=1730498019","url":"https:\/\/bookcurl.com\/products\/selling-boldly-9781119436331","provider":"Book Curl","version":"1.0","type":"link"}