{"product_id":"seeding-innovation-9781394227105","title":"Seeding Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBuild and grow a company ready for the next generation of consumers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eSeeding Innovation: The Path to Profit and Purpose in the 21st Century\u003c\/i\u003e, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O'Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change. In the book, you'll discover how to build resilience, authenticity, market share and purpose into your business plan and move beyond box-ticking, virtue signaling and one-dimensional metrics, in a way that strengthens your business model, enhances your bottom line, attracts investors, fortifies employee retention, and more.\u003cbr\u003e\u003cbr\u003eWith her characteristic candor and attention to data and deep experience on the frontlines of industry change, Robyn explains how you can transform concepts like paradigm blindness, sca\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":48885460762967,"sku":"9781394227105","price":20.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394227105.jpg?v=1722536493","url":"https:\/\/bookcurl.com\/products\/seeding-innovation-9781394227105","provider":"Book Curl","version":"1.0","type":"link"}