{"product_id":"screen-culture-a-global-history-9780745653259","title":"Screen Culture  A Global History","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn this expansive historical synthesis, Richard Butsch integrates social, economic, and political history to offer a comprehensive and cohesive examination of screen media and screen culture globally  from film and television to computers and smart phones  as they have evolved through the twentieth and twenty-firstcenturies.    Drawing on an enormous trove of research on the USA, Britain, France, Egypt, West Africa, India, China, and other nations, Butsch tells the stories of how media have developed in these nations and what global forces linked them. He assesses the global ebb and flow of media hegemony and the cultural differences in audiences' use of media. Comparisons across time and space reveal two linked developments: the rise and fall of American cultural hegemony, and the consistency among audiences from different countries in the way they incorporate screen entertainments into their own cultures.    Screen Cultureoffers a masterful, integrated global history that invites media scholars to see this landscape in a new light. Deeply engaging, the book is also suitable for students and interested general readers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e�Screen culture is culture – lived culture yet industrialized, ubiquitous yet iniquitous, pleasurable yet problematic for audiences around the world. Few scholars have the ambition to encompass both a historical and a global\/local perspective, but Richard Butsch takes it all on with aplomb, expertly steering us through a wealth of fascinating archival research to reveal the emerging character of globalized media in this still-new millennium.\"\u003cbr\u003e\u003cb\u003eSonia Livingstone, author of \u003ci\u003eThe Class: Living and Learning in the Digital Age\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e�Richard Butsch�s highly original and very readable overview of the development of screen cultures is particularly striking in the breadth of its chronological and geographical coverage.  His knowledge and scholarship, based on an extensive career, ring out from the text.�\u003cbr\u003e\u003cb\u003eRichard Maltby, Flinders University\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003ci\u003e�Screen Culture \u003c\/i\u003eis a meticulously researched work and a welcome response to the demand for a comprehensive textbook on the history of screen culture� students and scholars of film studies will find this book particularly useful.�\u003cb\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cb\u003eRahul Kumar, \u003ci\u003eHistorical Journal of Film, Radio and Television\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e�The undeniable strength of the book lies in its social historical study of different global screen cultures in modern times. ... The synthesis of sociological analyses of audiences worldwide provides an educated account of the role of media cultures in the everyday lives of people around the globe. This includes the rich contextualization of various phenomena: economic, consumerist, nationalistic, colonial and political factors behind the developments of screen media.�\u003cb\u003e\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003cb\u003eJukka P. Kortti, \u003ci\u003eJournal of Social History\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eList of Abbreviations\u003c\/p\u003e \u003cp\u003eIntroduction: A Screen Culture History\u003c\/p\u003e \u003cp\u003e1 American Cinema to World War One\u003c\/p\u003e \u003cp\u003e2 Global Cinema, 1900-1920\u003c\/p\u003e \u003cp\u003e3 The Hollywood Studio Era, 1910s-1940s\u003c\/p\u003e \u003cp\u003e4 Global Hollywood, 1920s-1950s\u003c\/p\u003e \u003cp\u003e5 Western Television in the Broadcast Era, 1945-1990\u003c\/p\u003e \u003cp\u003e6 Post-Colonial Television, 1960s-1990s\u003c\/p\u003e \u003cp\u003e7 Digital Screens in the New Millennium\u003c\/p\u003e \u003cp\u003e8 Using Digital in the New Millennium\u003c\/p\u003e \u003cp\u003e9 Globalized Media in the New Millennium\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49404402172247,"sku":"9780745653259","price":18.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745653259.jpg?v=1730486355","url":"https:\/\/bookcurl.com\/products\/screen-culture-a-global-history-9780745653259","provider":"Book Curl","version":"1.0","type":"link"}