{"product_id":"scenarios-9780470023686","title":"Scenarios","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“…all important subjects for the modern manager are covered in 5 parts…” (Business Books – web)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: The Context 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. 1965 to 1990: Five Discoveries at Shell 3\u003c\/p\u003e \u003cp\u003e2. Introduction to Scenario-based Planning 11\u003c\/p\u003e \u003cp\u003e3. Three Competing Paradigms in Strategic Management 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: The Principles of Scenario-based Planning 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4. Strategising 53\u003c\/p\u003e \u003cp\u003e5. The Business Idea of an Organisation 63\u003c\/p\u003e \u003cp\u003e6. The Uncertain Environment 91\u003c\/p\u003e \u003cp\u003e7. Scenario Analysis 113\u003c\/p\u003e \u003cp\u003e8. Scenarios and the Strategic Conversation 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: The Practice of Scenario-based Planning 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9. The Practitioner’s Art 155\u003c\/p\u003e \u003cp\u003e10. Articulation of the Business Idea 193\u003c\/p\u003e \u003cp\u003e11. Competitive Positioning 209\u003c\/p\u003e \u003cp\u003e12. Scenario Development 219\u003c\/p\u003e \u003cp\u003e13. Option Planning 273\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: Institutionalising Scenario-based Planning 289\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14. The Management of Change 291\u003c\/p\u003e \u003cp\u003e15. Planning Process 299\u003c\/p\u003e \u003cp\u003e16. The Informal Strategic Conversation 323\u003c\/p\u003e \u003cp\u003eConclusion 343\u003c\/p\u003e \u003cp\u003eReferences 347\u003c\/p\u003e \u003cp\u003eIndex 351\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402260947287,"sku":"9780470023686","price":33.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470023686.jpg?v=1730479866","url":"https:\/\/bookcurl.com\/products\/scenarios-9780470023686","provider":"Book Curl","version":"1.0","type":"link"}