{"product_id":"scale-discourse-and-dimensions-of-social-life-9780520291799","title":"Scale Discourse and Dimensions of Social Life","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow do scalar distinctions help actors and analysts alike make sense of and navigate their social worlds? What do these distinctions reveal and what do they conceal? How are scales construed and what effects do they have on the way those who abide by them think and act? This is about practical labor of scale-making and more.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Illustrations  List of Tables  Introduction: Pragmatics of Scale  E. Summerson Carr and Michael Lempert   PART ONE. SCALAR PROJECTS: PROMISES AND PRECARITIES  1. Projecting Presence: Aura and Oratory in William Jennings Bryan's Presidential Races Richard Bauman  2. Interaction Rescaled: How Buddhist Debate Became a Diasporic Pedagogy Michael Lempert  3. Shrinking Indigenous Language in the Yukon Barbra A. Meek   PART TWO. INTERSCALARITY: IMAGINATION AND INSTITUTION  4. Scale-Making: Comparison and Perspective as Ideological Projects Susan Gal  5. Balancing the Scales of Justice in Tonga Susan U. Philips  6. Interscaling Awe, De-escalating Disaster E. Summerson Carr and Brooke Fisher   PART THREE. PREDATORY SCALES: ENCOMPASSMENT AND EVALUATION  7. Scaling Red and the Horror of Trademark Constantine V. Nakassis  8. Semiotic Vinification and the Scaling of Taste Michael Silverstein  9. Going Upscale: Scales and Scale-Climbing as Ideological Projects Judith T. Irvine   Acknowledgments  References Cited  Contributors  Index","brand":"University of California Press","offers":[{"title":"Default Title","offer_id":51742255186263,"sku":"9780520291799","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780520291799.jpg?v=1758383782","url":"https:\/\/bookcurl.com\/products\/scale-discourse-and-dimensions-of-social-life-9780520291799","provider":"Book Curl","version":"1.0","type":"link"}