{"product_id":"sales-management-for-startups-and-smes-9781032583259","title":"Sales Management for Startups and SMEs","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eManagers and entrepreneurs know they have a great product or service - but they may not know how best to sell it.\u003c\/p\u003e\u003cp\u003eUseful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organisation, brick by brick. Creating an effective sales organisation is a challenge for many businesses, and it's easy to waste resources on ineffective approaches. Many MBA and executive education programmes do not cover sales management in any depth. Filling this knowledge gap, this guide will help readers to create their own unique high-performing sales organisation that fits their product and market environment. Evidence-based and field-tested, it will gives answers to critical questions, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhich sales process should we use?\u003c\/li\u003e\n\u003cli\u003eHow do we recruit, retain and inspire our sales team?\u003c\/li\u003e\n\u003cli\u003eWhat should we measure, and how should we manage it?\u003c\/li\u003e\n\u003cli\u003eWhat do great sales managers do?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRich with case studies fr\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019127849303,"sku":"9781032583259","price":35.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032583259.jpg?v=1750779394","url":"https:\/\/bookcurl.com\/products\/sales-management-for-startups-and-smes-9781032583259","provider":"Book Curl","version":"1.0","type":"link"}