{"product_id":"sales-engagement-9781119584346","title":"Sales Engagement","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eEngage in salesthe modern way\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity.\u003ci\u003eSales Engagement\u003c\/i\u003e details the modern way to build the top of the funnel and generate qualified leads for B2B companies.\u003c\/p\u003e \u003cp\u003eThis book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. \u003c\/p\u003e \u003cp\u003e Find common factors holding your sales backand reverse them through channel optimization\u003c\/p\u003e \u003cp\u003e Humanize sales with personas and relevant information at every turn\u003c\/p\u003e \u003cp\u003e Understand why A\/B testing is so incredibly critical to success, and how to do it right\u003c\/p\u003e \u003cp\u003e Take your sales process to the next level with a rock solid, modern Sales Engagement strategy\u003c\/p\u003e \u003cp\u003eThis book is essential reading for anyone interested in up-leveling their ga\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eWho This Book Is For xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Sales Engagement: Why It’s So Important 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: The State of Modern Sales 3\u003c\/p\u003e \u003cp\u003eChapter 2: How Sales Engagement Solves Seven Major Business Pain Points 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Diving Deeper: Essential Elements of a Strong Sales Engagement Strategy 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: Humanizing Sales with Personas, Personalization, and Relevance 19\u003c\/p\u003e \u003cp\u003eChapter 4: The Future Is Omnichannel and That Future Is Now 49\u003c\/p\u003e \u003cp\u003eChapter 5: Why A\/B Testing Is Mission-critical to Any Sales Org 63\u003c\/p\u003e \u003cp\u003eChapter 6: Achieving Revenue Efficiency: Metrics to Measure in a Modern Sales Org 87\u003c\/p\u003e \u003cp\u003eChapter 7: The Key to Ramping New Reps Faster 97\u003c\/p\u003e \u003cp\u003eChapter 8: Account-based Sales Strategies for the Modern Seller 115\u003c\/p\u003e \u003cp\u003eChapter 9: How to Align Modern Sales, Success, and Marketing with Sales Engagement 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Future Proofing: Where Sales Engagement Fits and What’s Next 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Building a Modern Sales Tech Stack 145\u003c\/p\u003e \u003cp\u003eChapter 11: Predicting What’s Next in Sales 169\u003c\/p\u003e \u003cp\u003eSummary 181\u003c\/p\u003e \u003cp\u003eGlossary 185\u003c\/p\u003e \u003cp\u003eAcknowledgments 189\u003c\/p\u003e \u003cp\u003eBonus Content! 193\u003c\/p\u003e \u003cp\u003eAbout the Authors 195\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866404041047,"sku":"9781119584346","price":17.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119584346.jpg?v=1722278482","url":"https:\/\/bookcurl.com\/products\/sales-engagement-9781119584346","provider":"Book Curl","version":"1.0","type":"link"}