{"product_id":"running-an-effective-investor-relations-department-9780470630303","title":"Running an Effective Investor Relations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe ultimate guide to investor relations\u003c\/p\u003e \u003cp\u003eYour one-stop resource for everything pertaining to your company''s dealings with the investment community, \u003ci\u003eRunning an Effective Investor Relations Department\u003c\/i\u003e provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company''s investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAddresses every possible area of the investor relations profession\u003c\/li\u003e \u003cli\u003eIncludes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics\u003c\/li\u003e \u003cli\u003eOther titles by Bragg: \u003ci\u003eThe Vest Pocket Controller, Accounting Best Practices, Sixth Edition,\u003c\/i\u003e and \u003ci\u003eJust-in-Time Accounting, Third Edition\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePractical and thorough, this book offers the world-class guid\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAbout the Author xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Managing Investor Relations 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Have an Investor Relations Department? 1\u003c\/p\u003e \u003cp\u003eInvestor Relations Objectives and Goals 2\u003c\/p\u003e \u003cp\u003eInvestor Relations Tools 3\u003c\/p\u003e \u003cp\u003eInvestor Relations Budget 6\u003c\/p\u003e \u003cp\u003eFloat Management 8\u003c\/p\u003e \u003cp\u003eManaging Bad News 10\u003c\/p\u003e \u003cp\u003eResponding to Rumors 14\u003c\/p\u003e \u003cp\u003eSummary 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Investor Relations Officer Position 16\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Aspects of the IRO Position 16\u003c\/p\u003e \u003cp\u003eIRO Job Description 19\u003c\/p\u003e \u003cp\u003eInvestor Relations Team 21\u003c\/p\u003e \u003cp\u003eIRO as Management Representative 22\u003c\/p\u003e \u003cp\u003eSummary 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Creating the Company Story 24\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating the Story 24\u003c\/p\u003e \u003cp\u003ePackaging the Story 26\u003c\/p\u003e \u003cp\u003eStrategic Credibility 29\u003c\/p\u003e \u003cp\u003eClarifying and Mitigating Risk 30\u003c\/p\u003e \u003cp\u003eCompany Reputation 32\u003c\/p\u003e \u003cp\u003eMatching the Company to the Story 34\u003c\/p\u003e \u003cp\u003eDuration of the Story 34\u003c\/p\u003e \u003cp\u003eCoordination with Public Relations 35\u003c\/p\u003e \u003cp\u003eSummary 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Event Management 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConference Call 37\u003c\/p\u003e \u003cp\u003eRoad Show 41\u003c\/p\u003e \u003cp\u003eNon-Deal Road Show 46\u003c\/p\u003e \u003cp\u003eAnnual Meeting 47\u003c\/p\u003e \u003cp\u003ePlant Tour 49\u003c\/p\u003e \u003cp\u003eAnnual Analyst Meeting 49\u003c\/p\u003e \u003cp\u003eAnalyst and Industry Conferences 50\u003c\/p\u003e \u003cp\u003ePodcast Dissemination 50\u003c\/p\u003e \u003cp\u003eVideo Dissemination 52\u003c\/p\u003e \u003cp\u003eBlog Dissemination 52\u003c\/p\u003e \u003cp\u003eEvent Disclosure Issues 53\u003c\/p\u003e \u003cp\u003ePracticing for Events 54\u003c\/p\u003e \u003cp\u003eSummary 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Public Communications 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConstructing a Press Release 57\u003c\/p\u003e \u003cp\u003eDealing with the Media 63\u003c\/p\u003e \u003cp\u003eDealing with Electronic Message Boards 66\u003c\/p\u003e \u003cp\u003eInvestor Relations Advertising 67\u003c\/p\u003e \u003cp\u003eSummary 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Publications 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFact Sheet 69\u003c\/p\u003e \u003cp\u003eAnnual Report 74\u003c\/p\u003e \u003cp\u003eProduct Pipeline Report 77\u003c\/p\u003e \u003cp\u003eCompany-Paid Research Reports 78\u003c\/p\u003e \u003cp\u003eIndependent Research Reports 78\u003c\/p\u003e \u003cp\u003eWelcome Kit 79\u003c\/p\u003e \u003cp\u003eVideos 79\u003c\/p\u003e \u003cp\u003eOther Publications 80\u003c\/p\u003e \u003cp\u003eInformation Tracking Systems for Publications 81\u003c\/p\u003e \u003cp\u003eLegal Liability 82\u003c\/p\u003e \u003cp\u003eSummary 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Investor Relations Web Site 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasic Investor Relations Web Site 83\u003c\/p\u003e \u003cp\u003eIntermediate Investor Relations Web Site 84\u003c\/p\u003e \u003cp\u003eAdvanced Investor Relations Web Site 87\u003c\/p\u003e \u003cp\u003eWeb Site Layout 90\u003c\/p\u003e \u003cp\u003eHyperlink Liability 91\u003c\/p\u003e \u003cp\u003eSample Web Sites 92\u003c\/p\u003e \u003cp\u003eSummary 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Management Discussion and Analysis Section 94\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMD\u0026amp;A Reporting Requirements 94\u003c\/p\u003e \u003cp\u003eSEC Guidance 98\u003c\/p\u003e \u003cp\u003eExamples of Enhanced MD\u0026amp;A Disclosure 99\u003c\/p\u003e \u003cp\u003eA Case for Full Disclosure 101\u003c\/p\u003e \u003cp\u003eSummary 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Disclosure 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eForm 8-K 104\u003c\/p\u003e \u003cp\u003eDisclosure of Non-GAAP Information 111\u003c\/p\u003e \u003cp\u003eRegulation FD 114\u003c\/p\u003e \u003cp\u003eDisclosure Policy 115\u003c\/p\u003e \u003cp\u003eDisclosure Procedure 117\u003c\/p\u003e \u003cp\u003eEnsuring Compliance with Disclosure Rules 118\u003c\/p\u003e \u003cp\u003eDisclosure During an Initial Public Offering 120\u003c\/p\u003e \u003cp\u003eSummary 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Forward-Looking Statements 122\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasis for Class Action Lawsuits 122\u003c\/p\u003e \u003cp\u003ePrivate Securities Litigation Reform Act 123\u003c\/p\u003e \u003cp\u003eForward-Looking Statements 124\u003c\/p\u003e \u003cp\u003eLegal Liability for Past Statements 127\u003c\/p\u003e \u003cp\u003eSummary 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Providing Guidance 128\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhether to Provide Guidance 128\u003c\/p\u003e \u003cp\u003eForm of Guidance Issued 130\u003c\/p\u003e \u003cp\u003eFrequency and Timing of Guidance 132\u003c\/p\u003e \u003cp\u003eAggressiveness of Guidance 133\u003c\/p\u003e \u003cp\u003eGuidance Policy 134\u003c\/p\u003e \u003cp\u003eSummary 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Dealing with the Sell Side 136\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalyst’s Perspective 136\u003c\/p\u003e \u003cp\u003eFinding the Right Analyst 139\u003c\/p\u003e \u003cp\u003eDealing with Analysts 140\u003c\/p\u003e \u003cp\u003eNegative Analyst Report 144\u003c\/p\u003e \u003cp\u003eDealing with Brokers 145\u003c\/p\u003e \u003cp\u003ePump and Dump 147\u003c\/p\u003e \u003cp\u003eDealing with Investment Bankers 148\u003c\/p\u003e \u003cp\u003eDealing with Sell-Side Specialists 149\u003c\/p\u003e \u003cp\u003eSummary 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Dealing with the Buy Side 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypes of Investors 151\u003c\/p\u003e \u003cp\u003eDealing with Institutional Investors 153\u003c\/p\u003e \u003cp\u003eTravel Requirements for Meetings with Institutional Investors 156\u003c\/p\u003e \u003cp\u003eDealing with Individual Investors 158\u003c\/p\u003e \u003cp\u003eDealing with Investment Clubs 160\u003c\/p\u003e \u003cp\u003eDealing with Foreign Investors 161\u003c\/p\u003e \u003cp\u003eInvestor Presentation 162\u003c\/p\u003e \u003cp\u003eManaging a Private Investment in Public Equity 164\u003c\/p\u003e \u003cp\u003eAccredited Investor 164\u003c\/p\u003e \u003cp\u003eDividend Reinvestment 165\u003c\/p\u003e \u003cp\u003eDirect Stock Purchase Plans 165\u003c\/p\u003e \u003cp\u003eSummary 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Dealing with Credit Rating Agencies 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCredit Rating Agency Relationship 167\u003c\/p\u003e \u003cp\u003eSummary 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Dealing with Short Sellers and Activist Investors 170\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Short Sellers Operate 170\u003c\/p\u003e \u003cp\u003eHow to Handle Short Sellers 172\u003c\/p\u003e \u003cp\u003eMonitoring Short Sellers 174\u003c\/p\u003e \u003cp\u003eDealing with Activist Investors 174\u003c\/p\u003e \u003cp\u003eSummary 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Dealing with the Board of Directors 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIRO and the Board of Directors 177\u003c\/p\u003e \u003cp\u003eInvestor Relations Board Packet 182\u003c\/p\u003e \u003cp\u003eSummary 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Major Stock Exchanges 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eListing Process 183\u003c\/p\u003e \u003cp\u003eAmerican Stock Exchange 184\u003c\/p\u003e \u003cp\u003eOverview of the NASDAQ 187\u003c\/p\u003e \u003cp\u003eNASDAQ Capital Market 187\u003c\/p\u003e \u003cp\u003eNASDAQ Global Market 188\u003c\/p\u003e \u003cp\u003eNew York Stock Exchange 190\u003c\/p\u003e \u003cp\u003eComparing the Stock Exchanges 191\u003c\/p\u003e \u003cp\u003eSummary 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Monitoring the Market 194\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMonitoring through Internet Services 194\u003c\/p\u003e \u003cp\u003eMonitoring through Individuals 195\u003c\/p\u003e \u003cp\u003eSurveying Investors 196\u003c\/p\u003e \u003cp\u003eLocating Investors 199\u003c\/p\u003e \u003cp\u003eMonitoring through a Stock Surveillance Service 200\u003c\/p\u003e \u003cp\u003eMonitoring through a Stock Transfer Agent 201\u003c\/p\u003e \u003cp\u003eBloomberg Terminals 201\u003c\/p\u003e \u003cp\u003eElectronic Message Boards 201\u003c\/p\u003e \u003cp\u003eActivity Caused by Trading Strategies 202\u003c\/p\u003e \u003cp\u003eSummary 204\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Blue Sky Laws 206\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlue Sky Law Requirements and Implications 206\u003c\/p\u003e \u003cp\u003eBlue Sky Advice for the IRO 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Proxy Solicitations 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProxy Solicitation Concepts 209\u003c\/p\u003e \u003cp\u003eOnline Proxy Voting 215\u003c\/p\u003e \u003cp\u003eProxy Distribution Process 218\u003c\/p\u003e \u003cp\u003eNYSE Rule 452 222\u003c\/p\u003e \u003cp\u003eSummary 223\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Dividends and Stock Buy-Backs 224\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTransition to a Dividend 224\u003c\/p\u003e \u003cp\u003eDividend Policy 225\u003c\/p\u003e \u003cp\u003eStock Buy-Back Alternative 227\u003c\/p\u003e \u003cp\u003eSEC Conditions on Stock Buy-Backs 228\u003c\/p\u003e \u003cp\u003eDisclosure of a Stock Buy-Back Program 229\u003c\/p\u003e \u003cp\u003eOdd-Lot Shareholdings 231\u003c\/p\u003e \u003cp\u003eSummary 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: Outsourcing Investor Relations 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSkill Set of an Investor Relations Consultant 233\u003c\/p\u003e \u003cp\u003eManaging the Consultant Relationship 236\u003c\/p\u003e \u003cp\u003eNational Investor Relations Institute 237\u003c\/p\u003e \u003cp\u003eSummary 237\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23: Investor Relations Metrics 239\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInternal and Financial Metrics 239\u003c\/p\u003e \u003cp\u003ePeer Metrics 244\u003c\/p\u003e \u003cp\u003eCompany-Specific Metrics 245\u003c\/p\u003e \u003cp\u003eMetrics Consistency 246\u003c\/p\u003e \u003cp\u003eExplaining Results 247\u003c\/p\u003e \u003cp\u003eSummary 249\u003c\/p\u003e \u003cp\u003eIndex 250\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402381500759,"sku":"9780470630303","price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470630303.jpg?v=1730480223","url":"https:\/\/bookcurl.com\/products\/running-an-effective-investor-relations-department-9780470630303","provider":"Book Curl","version":"1.0","type":"link"}