{"product_id":"run-with-foxes-9780857197726","title":"Run with Foxes","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePaul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked  and what didn''t.\u003cbr\u003e\u003cbr\u003eHe's been up close with some of the world's finest marketers, and seen both successes and failures  sometimes on a colossal scale.\u003cbr\u003e\u003cbr\u003eRun With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.\u003cbr\u003e\u003cbr\u003eThe fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.\u003cbr\u003e\u003cbr\u003eBreaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.\u003c\/p\u003e","brand":"Harriman House Publishing","offers":[{"title":"Default Title","offer_id":48866072068439,"sku":"9780857197726","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857197726.jpg?v=1722276905","url":"https:\/\/bookcurl.com\/products\/run-with-foxes-9780857197726","provider":"Book Curl","version":"1.0","type":"link"}