{"product_id":"run-to-glory-and-profits-9780803246966","title":"Run to Glory and Profits","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003etells the economic story of how in one decade the NFL transformed from having a modest following in the Northeast to surpassing baseball as this country's most popular sport.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"A terrific addition to the sports economics literature.\"—F. H. Smith, \u003ci\u003eCHOICE\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Tables\u003c\/p\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003e1. The Usurpers: The AAFC Challenge\u003c\/p\u003e\u003cp\u003e2. Prosperity and Its Drawbacks\u003c\/p\u003e\u003cp\u003e3. Measures of the NFL's Popularity\u003c\/p\u003e\u003cp\u003e4. Profits and Losses\u003c\/p\u003e\u003cp\u003e5. The Perils and Triumphs of NFL Ownership\u003c\/p\u003e\u003cp\u003e6. Antitrust Adventures\u003c\/p\u003e\u003cp\u003e7. Competitive Balance and Its Sources\u003c\/p\u003e\u003cp\u003e8. The Player Draft\u003c\/p\u003e\u003cp\u003e9. Gate Sharing\u003c\/p\u003e\u003cp\u003e10. Gilded Peonage\u003c\/p\u003e\u003cp\u003e11. Television\u003c\/p\u003e\u003cp\u003e12. Innovation\u003c\/p\u003e\u003cp\u003e13. Integration\u003c\/p\u003e\u003cp\u003eConclusion: The NFL's Rise to Prominence\u003c\/p\u003e\u003cp\u003eAppendix of Tables\u003c\/p\u003e\u003cp\u003eNotes\u003c\/p\u003e\u003cp\u003eBibliography\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"University of Nebraska Press","offers":[{"title":"Default Title","offer_id":49405258432855,"sku":"9780803246966","price":40.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780803246966.jpg?v=1730489312","url":"https:\/\/bookcurl.com\/products\/run-to-glory-and-profits-9780803246966","provider":"Book Curl","version":"1.0","type":"link"}