{"product_id":"rube-tube-9780826221650","title":"Rube Tube","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eExamines television’s rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. With discussions of The Andy Griffith Show, The Beverly Hillbillies, and others, Sara Eskridge reveals how the southern image was used to both entertain and reassure Americans in the ‘60s.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA well-researched and insightful book. It's broadcast history that illuminates American history.\"\" - Mary Ann Watson, author of \u003ci\u003eDefining Visions: Television and the American Experience in the20th Century\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\"\"\u003cem\u003eRube Tube\u003c\/em\u003e is a lucid, well-argued account of CBS's programming strategies in the early days of television. The author provides context for understanding the choices and motivations behind programs that have become part of our shared cultural experience.\"\" - Joanna Morreale, editor of \u003ci\u003eCritiquing the Sitcom:A Reader\u003c\/i\u003e","brand":"University of Missouri Press","offers":[{"title":"Default Title","offer_id":51038753489239,"sku":"9780826221650","price":54.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780826221650.jpg?v=1750941308","url":"https:\/\/bookcurl.com\/products\/rube-tube-9780826221650","provider":"Book Curl","version":"1.0","type":"link"}