{"product_id":"routledge-international-handbook-of-consumer-psychology-9781032477084","title":"Routledge International Handbook of Consumer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThe book is divided into seven sections, offering a truly comprehensive reference work that covers:\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003eThe historical foundations of the discipline and the rise of globalization\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003eThe role of cognition and multisensory perception in consumers' judgements\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003eThe social self, identity and well-being, including their relation to advertising\u003c\/li\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cli\u003eSocial and cult\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003ePart I: Introduction and cross-cultural research\u003c\/strong\u003e 1. The history of consumer psychology \u003cem\u003eCathrine V. Jansson-Boyd and Nigel Marlow \u003c\/em\u003e2. Cross-cultural consumption\u003cem\u003e Susan Forquer Gupta\u003c\/em\u003e 3. Globalization, branding and multicultural consumer behaviour \u003cem\u003eCarlos J. Torelli and María Rodas\u003c\/em\u003e \u003cb\u003ePart II:\u003c\/b\u003e \u003cb\u003eConsumer cognition and perception \u003c\/b\u003e4. Visual attention in consumer settings \u003cem\u003eJ. Wesley Hutchinson, Joy Lu and Evan Weingarten\u003c\/em\u003e 5. Perception and consumption: Touch, multisensory integration and congruency \u003cem\u003eCathrine V. Jansson-Boyd\u003c\/em\u003e 6. The role of procedural knowledge in consumer judgement and decision making \u003cem\u003eRobert S. Wyer, Jr.\u003c\/em\u003e 7. Unconscious cognition effects in consumer research \u003cem\u003eClaudiu V. Dimofte\u003c\/em\u003e 8. Capturing the consumer’s unconscious: Applying the implicit association test in consumer research \u003cem\u003eDominika Maison and Aiden Gregg\u003c\/em\u003e \u003cb\u003ePart III:\u003c\/b\u003e \u003cb\u003eSocial perception, self, identity and well-being\u003c\/b\u003e 9. The self in consumption\u003cem\u003e Russell Belk\u003c\/em\u003e 10. Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far \u003cem\u003eM. Joseph Sirgy, Dong-Jin Lee, and Grace B. Yu\u003c\/em\u003e 11. Social comparison processes in advertisement: On the relative sales-value of beauty \u003cem\u003eMichael Häfner\u003c\/em\u003e 12. Applying universal dimensions of social perception to consumer context: An extension of the SCM\/BIAF models with the relevance principle \u003cem\u003eMagdalena\u003cb\u003e \u003c\/b\u003eJ.\u003cb\u003e \u003c\/b\u003eZawisza \u003c\/em\u003e13. Does size matter? Media influences and body image\u003cem\u003e Megan Hurst,\u003cb\u003e \u003c\/b\u003eHelga Dittmar, Emma Halliwell and Phillippa C. Diedrichs\u003c\/em\u003e 14. The psychology of healthy eating \u003cem\u003eLara Spiteri-Cornish\u003c\/em\u003e \u003cb\u003ePart IV: Social and cultural influences \u003c\/b\u003e15. Political marketing: Theory and practice\u003cem\u003e Wojciech Cwalina, Andrzej Falkowski and Bruce I. Newman \u003c\/em\u003e 16. Religion and consumer behaviour\u003cem\u003e Elizabeth A. Minton and Lynn R. Kahle\u003c\/em\u003e 17. The psychological consequences of money for economic and social relationships \u003cem\u003eTomasz Zaleskiewicz and Agata Gasiorowska\u003c\/em\u003e 18. Young children as consumers: Their vulnerability to persuasion and its effect on their choices \u003cem\u003eDick Mizerski, Shasha Wang, Alvin Lee and Claire Lambert\u003c\/em\u003e \u003cb\u003ePart V: Decision making, attitudes and behavioural research \u003c\/b\u003e19. Framing effects in consumer judgement and decision making \u003cem\u003eTobias Krüger, Tobias Vogel and Michaela Wänke\u003c\/em\u003e 20. Enhancing consumer behaviour with implementation intentions \u003cem\u003ePeter M. Gollwitzer, Maik Bieleke and Paschal Sheeran \u003c\/em\u003e21. The elaboration likelihood model: Understanding consumer attitude change \u003cem\u003eJacob Teeny, Pablo Briñol and Richard E. Petty\u003c\/em\u003e 22. Transactions as tradeoffs between costs and benefits \u003cem\u003eBernadette Kamleitner and Ruta Ruzeviciute\u003c\/em\u003e 23. Naïve theories about marketing and consumption in consumer inference \u003cem\u003eHélène Deval, Maria L. Cronley, Susan Powell Mantel and Frank R. Kardes \u003c\/em\u003e24. What makes tomorrow’s gain worth today’s pain? Cognitive, motivational, and affective influences in consumers’ self-control dilemmas \u003cem\u003eAparna A. Labroo and Anastasiya Pocheptsova\u003c\/em\u003e 25. Sex drive and consumer decision making \u003cem\u003eRui Chen and Maggie Wenjing Liu\u003c\/em\u003e 26. Ageing and consumer behaviour: Challenges and opportunities \u003cem\u003eStephanie M. Carpenter and Carolyn Yoon\u003c\/em\u003e \u003cb\u003ePart VI: Products, branding preferences and sustainability \u003c\/b\u003e27. Sustainability and consumer psychology \u003cem\u003eEda Gurel-Atay, Lynn R. Kahle and Elizabeth A. Minton \u003c\/em\u003e 28. Moving towards sustainable consumption: A psychological perspective on improvement of public transport \u003cem\u003eMargareta Friman and Tommy Gärling\u003c\/em\u003e\u003cem\u003e \u003c\/em\u003e29. The psychology of branding \u003cem\u003eArnd Florack and Johanna Palcu\u003c\/em\u003e 30. Aesthetics: Antecedents, underlying processes and behavioural consequences \u003cem\u003eMartin Reimann and C. Clark Cao\u003c\/em\u003e 31. Anthropomorphism \u003cem\u003ePankaj Aggarwal and Ann L. McGill\u003c\/em\u003e \u003cb\u003ePart VII: Internet and electronic media \u003c\/b\u003e32.\u003cb\u003e \u003c\/b\u003eNovel phenomena, evolving frameworks: Exploring social influence in the online world \u003cem\u003eRebecca Walker Reczek and Cait Lamberton\u003c\/em\u003e\u003cb\u003e \u003c\/b\u003e33. Representations of race, gender, and sexual orientation in gaming content\u003cb\u003e \u003c\/b\u003e\u003cem\u003eMelody A. Stotler and Karen E. Dill-Shackleford\u003c\/em\u003e\u003cb\u003e \u003c\/b\u003e34.\u003cb\u003e \u003c\/b\u003ePersonality-customized advertising in the digital environment\u003cb\u003e \u003c\/b\u003e\u003cem\u003eSandra Matz\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019077058903,"sku":"9781032477084","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032477084.jpg?v=1750779228","url":"https:\/\/bookcurl.com\/products\/routledge-international-handbook-of-consumer-psychology-9781032477084","provider":"Book Curl","version":"1.0","type":"link"}