{"product_id":"routledge-handbook-of-wine-tourism-9780367698645","title":"Routledge Handbook of Wine Tourism","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community. The comprehensive \u003ci\u003eRoutledge Handbook of Wine Tourism \u003c\/i\u003eoffers a thorough inquiry into both regular and emerging issues of wine tourism. \u003c\/p\u003e\u003cp\u003eModern wine tourism extends beyond the mere cultivation of grapes and the production and selling of wine. The \u003cem\u003eRoutledge Handbook of Wine Tourism \u003c\/em\u003eexamines the complex interplay of market profiling, sustainable regional development, and innovative experiential marketing constructs which, when successful, contribute to the growth and sustainable evolution of global wine tourism. This handbook examines how the success of various enotourism events such as vineyard visits, winery tours, wine festivals and wine trails can stimulate the development of wine-producing regions and territories.\u003c\/p\u003e\u003cp\u003eIncorporating the latest philosophies and research t\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51018027991383,"sku":"9780367698645","price":42.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367698645.jpg?v=1750775403","url":"https:\/\/bookcurl.com\/products\/routledge-handbook-of-wine-tourism-9780367698645","provider":"Book Curl","version":"1.0","type":"link"}