{"product_id":"roberts-rules-of-innovation-9780470596999","title":"Roberts Rules of Innovation","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eFrom a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation\u003c\/p\u003e \u003cp\u003eIn this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today''s innovate or die world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRobert''s Rules of Innovation\u003c\/i\u003e simply, intelligently, and entertainingly creates order from the chaos imposed by today''s misguided mandate for addition by subtraction profitability. Concisely, \u003ci\u003eRobert''s Rules of Innovation\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDistills Robert Brands'' wealth of experience as a leader of international product development teams\u003c\/li\u003e \u003cli\u003eExplains why innovation is imperative\u003c\/li\u003e \u003cli\u003eProvides the practical steps needed to deliver innovation\u003c\/li\u003e \u003cli\u003eDraws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction.  \u003cp\u003e\u003cb\u003eCHAPTER 1 INNOVATION, SURVIVAL, AND THE \"AHA!\" MOMENT.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Do I Get to \"Aha!\"?\u003c\/p\u003e \u003cp\u003eInnovation Is Not a Luxury.\u003c\/p\u003e \u003cp\u003eWhere Does Innovation Begin?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 THE INNOVATOR'S MANIFESTO ROBERT'S RULES OF INNOVATION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInspire.\u003c\/p\u003e \u003cp\u003eNo Risk, No Innovation.\u003c\/p\u003e \u003cp\u003eNew Product Development Process.\u003c\/p\u003e \u003cp\u003eOwnership.\u003c\/p\u003e \u003cp\u003eValue Creation.\u003c\/p\u003e \u003cp\u003eAccountability.\u003c\/p\u003e \u003cp\u003eTraining and Coaching.\u003c\/p\u003e \u003cp\u003eIdea Management.\u003c\/p\u003e \u003cp\u003eObserve and Measure.\u003c\/p\u003e \u003cp\u003eNet Result and Reward.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 THE INNOVATION AUDIT THE INVALUABLE DISCOVERY PROCESS THAT SETS THE STAGE FOR ACTION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Audit Process.\u003c\/p\u003e \u003cp\u003eThe Short Audit.\u003c\/p\u003e \u003cp\u003eThe In-Depth Audit.\u003c\/p\u003e \u003cp\u003eThe Importance of Establishing a Benchmark.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 INNOVATION EMANCIPATION KEYS TO FREEING YOUR INNER INNOVATOR.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefeating Devil's Advocates to Become an Agent for Change.\u003c\/p\u003e \u003cp\u003eInnovation Democratization is the Key.\u003c\/p\u003e \u003cp\u003eThe Role of the Consensus Builder.\u003c\/p\u003e \u003cp\u003eThe Path of an Innovation Champion.\u003c\/p\u003e \u003cp\u003eThe Innovation Pay-Off: A Quick, Real-Life Story.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 INNOVATION IN THE TIME OF MULTINATIONAL TEAMS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Care and Feeding of Creatives.\u003c\/p\u003e \u003cp\u003eFor Creative People, It's About More Than Money.\u003c\/p\u003e \u003cp\u003eBabel, Babble and the Global Team Leader.\u003c\/p\u003e \u003cp\u003eTeam Building, One Step at a Time.\u003c\/p\u003e \u003cp\u003eViva la Difference!\u003c\/p\u003e \u003cp\u003eAretha Was Right: It's All About R-E-S-P-E-C-T.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 PATENTLY OBVIOUS THE CARE AND FEEDING OF YOUR INTELLECTUAL PROPERTY.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntellectual Property: The Big Picture.\u003c\/p\u003e \u003cp\u003eIntellectual Property 101.\u003c\/p\u003e \u003cp\u003eFrequently Asked Questions.\u003c\/p\u003e \u003cp\u003eRemember: The Wolves Are Always At the Door.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 INNOVATION IMPLEMENTATION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started.\u003c\/p\u003e \u003cp\u003eDefine Your Organization's Needs.\u003c\/p\u003e \u003cp\u003eNPD Process in Action.\u003c\/p\u003e \u003cp\u003eCreating a Roadmap to Success.\u003c\/p\u003e \u003cp\u003eGuidelines for Progress.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 INNOVATION CHECKLIST.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePre-Flight Preparation.\u003c\/p\u003e \u003cp\u003eOr, If You \u003ci\u003eReally\u003c\/i\u003e Want Your Innovation Program To Flop…\u003c\/p\u003e \u003cp\u003eAdvice – and Encouragement -- from the Pros: A Roundtable Discussion.\u003c\/p\u003e \u003cp\u003eSustainable Innovation and You.\u003c\/p\u003e \u003cp\u003eAPPENDIX A PRODUCT DEVELOPMENT PROCESS.\u003c\/p\u003e \u003cp\u003eAPPENDIX B THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 1\u003c\/p\u003e \u003cp\u003eAPPENDIX C. THE FIVE STAGES OF THE PRODUCTION DEVELOPMENT PROCESS: EXAMPLE 2\u003c\/p\u003e \u003cp\u003eKey Resources and Links.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402373701975,"sku":"9780470596999","price":28.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470596999.jpg?v=1730480203","url":"https:\/\/bookcurl.com\/products\/roberts-rules-of-innovation-9780470596999","provider":"Book Curl","version":"1.0","type":"link"}