{"product_id":"road-to-power-9781118972632","title":"Road to Power","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eFollow a pioneer''s journey from factory floor to CEO\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eRoad to Power\u003c\/i\u003e is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation''s wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker, Barra spent more than thirty years building her career before becoming the first woman to ever lead a global automaker. With $155 billion in sales and 200,000 employees, GM is widely considered to be a proxy for the U.S. economy, making Barra''s position arguably the most important corporate role a woman has ever held. This book describes the personal character, choices, and leadership style that enabled her to break through the glass ceiling.\u003c\/p\u003e \u003cp\u003eWhen 52-year-old Mary Barra was named CEO of General Motors in 2013, only people outside of the company were surprised. She had done everything from working on the factory floor to overseeing manufacturing, from improving union relations to paring down bureauc\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003eIntroduction Dodge’s La Femme: Women and Cars 1\u003c\/p\u003e \u003cp\u003eChapter 1 The Firebird: A Childhood Dream 7\u003c\/p\u003e \u003cp\u003eChapter 2 The Red Chevette: Driving Lessons 15\u003c\/p\u003e \u003cp\u003eChapter 3 The Fiero: Trial by Fire 25\u003c\/p\u003e \u003cp\u003eChapter 4 Chevy Blazer: Groundbreaking Laws 35\u003c\/p\u003e \u003cp\u003eChapter 5 Chevy Malibu: Expanding Vistas 43\u003c\/p\u003e \u003cp\u003eChapter 6 Buick Skylark: A View from the Top 51\u003c\/p\u003e \u003cp\u003eChapter 7 Oldsmobile Intrigue: Hearts and Minds 63\u003c\/p\u003e \u003cp\u003eChapter 8 Buick LeSabre: Fixing Hamtramck 71\u003c\/p\u003e \u003cp\u003eChapter 9 Chevy Avalanche: The Road to Ruin 81\u003c\/p\u003e \u003cp\u003eChapter 10 The Volt: Shocked into Action 87\u003c\/p\u003e \u003cp\u003eChapter 11 Chevy Cruze: “No More Crappy Cars” 97\u003c\/p\u003e \u003cp\u003eChapter 12 Chevy Cobalt: End of the Honeymoon 107\u003c\/p\u003e \u003cp\u003eChapter 13 Cadillac Escalade: Climbing Back 121\u003c\/p\u003e \u003cp\u003eChapter 14 Buick Encore: Finding the Next Mary Barra 135\u003c\/p\u003e \u003cp\u003eAfterword 145\u003c\/p\u003e \u003cp\u003eAppendix: Barra Biography 149\u003c\/p\u003e \u003cp\u003eBibliography 151\u003c\/p\u003e \u003cp\u003eAbout the Author 153\u003c\/p\u003e \u003cp\u003eIndex 155\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406959485271,"sku":"9781118972632","price":21.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118972632.jpg?v=1730497696","url":"https:\/\/bookcurl.com\/products\/road-to-power-9781118972632","provider":"Book Curl","version":"1.0","type":"link"}