{"product_id":"risk-less-and-prosper-9781118014301","title":"Risk Less and Prosper","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eA practical guide to getting personal investing right\u003c\/b\u003e  \u003cp\u003eSomewhere along the way, something has gone very wrong with the way individuals save and invest. Too often, households are drawn in by promotional suggestions masquerading as impartial investment advice. Consumers get saddled with more risk than they realize. Authors Zvi Bodie and Rachelle Taqqu understand the dilemma that today''s investors face, and with \u003ci\u003eRisk Less and Prosper\u003c\/i\u003e they will help you find your financial footing.\u003c\/p\u003e \u003cp\u003eWritten in an accessible style, this practical guide skillfully explains why personal investing is all about youyour goals, your values and your career path. It shows how to understand investment risk and choose the particular blend of risk and safety that is right for you. And it lays out several simple yet powerful ways for small investors to cast a reliable safety net to achieve their financial goals and truly prosper. Coauthors Bodie and Taqqu challenge the myth that all investments \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Bodie and Taqqu have staked out important ground in terms of reconsidering the basic paradigm for long-term saving and investing and presenting a new approach in an engaging and thoughtful manner.\" (\u003ci\u003ePortfolio.com\u003c\/i\u003e, February 2012)  \u003c\/p\u003e\u003cp\u003e\"...a good read for those of you who are skeptical of investing in today's stock market. But it is a must-read for those of you who actually think that you know what you are doing.\" (\u003ci\u003eHuffington Post\u003c\/i\u003e, January 2012)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xxv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I All About You 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Changing the Game 3\u003c\/p\u003e \u003cp\u003eChapter 2 Picturing Your Destination 17\u003c\/p\u003e \u003cp\u003eChapter 3 Paying Up 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Risk Matters 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 The Mismeasure of Risk 49\u003c\/p\u003e \u003cp\u003eChapter 5 The Allure of Hope 65\u003c\/p\u003e \u003cp\u003eChapter 6 Your Personal Risk Profile 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Building Blocks 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Finding the Safe Investment Zone 101\u003c\/p\u003e \u003cp\u003eChapter 8 The Art of Matchmaking 125\u003c\/p\u003e \u003cp\u003eChapter 9 Investing Safely for Education 139\u003c\/p\u003e \u003cp\u003eChapter 10 Choosing Risky Investments 147\u003c\/p\u003e \u003cp\u003eChapter 11 How to Choose an Advisor 167\u003c\/p\u003e \u003cp\u003eEpilogue 175\u003c\/p\u003e \u003cp\u003eNotes 181\u003c\/p\u003e \u003cp\u003eAbout the Authors 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406820680023,"sku":"9781118014301","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118014301.jpg?v=1730497227","url":"https:\/\/bookcurl.com\/products\/risk-less-and-prosper-9781118014301","provider":"Book Curl","version":"1.0","type":"link"}