{"product_id":"right-between-the-ears-9780670094929","title":"Right between the ears","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eDayal introduces Cognitive Branding, a new approach using behavioral science to market brands successfully. He has worked with top brands like Kraft and Mastercard, decoding the brain's connections to drive consumer purchases.","brand":"Penguin Putnam Inc","offers":[{"title":"Default Title","offer_id":48884219904343,"sku":"9780670094929","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780670094929.jpg?v=1722530989","url":"https:\/\/bookcurl.com\/products\/right-between-the-ears-9780670094929","provider":"Book Curl","version":"1.0","type":"link"}