{"product_id":"rhetoric-inc-fords-filmmaking-and-the-rise-of-corporatism-rsa-series-in-transdisciplinary-rhetoric-15-9780271087900","title":"Rhetoric Inc Fords Filmmaking and the Rise of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eExamines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e“This book does important work by advancing a theory of how society may be organized around terms, values, images, and ways of thinking promulgated by corporations. It makes a valuable contribution to communication and rhetorical theory, to film studies, and even to economics.”\u003c\/p\u003e\u003cp\u003e—Barry Brummett,author of \u003ci\u003eRhetoric of Machine Aesthetics\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e“This book brings together a set of literatures that, taken together in service of the case study at hand, offer a fascinating perspective on the relationship between rhetoric, film, corporatization, and hegemony. The central concept—incorporational rhetoric—will undoubtedly be useful to a wide range of scholars studying consumerism and commercial discourse, and rhetoric writ large.”\u003c\/p\u003e\u003cp\u003e—Christine Harold,author of \u003ci\u003eOurSpace: Resisting the Corporate Control of Culture\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eList of Figures\u003c\/p\u003e\u003cp\u003eAcknowledgements\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eChapter One: Spreading the Industrial Aesthetic in Ford’s Education Films\u003c\/p\u003e\u003cp\u003eChapter Two: Ford’s Montage Films and the Formation of a “Rhetorical Economy”\u003c\/p\u003e\u003cp\u003eChapter Three: Ford’s Cinematic Production of Economic Space\u003c\/p\u003e\u003cp\u003eChapter Four: Spectacle and Spectatorship in Ford’s World’s Fair Films\u003c\/p\u003e\u003cp\u003eChapter Five: War, Industrial Globalization, and the Managerial Gaze\u003c\/p\u003e\u003cp\u003eConclusion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNotes\u003c\/p\u003e\u003cp\u003eBibliography\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pennsylvania State University Press","offers":[{"title":"Default Title","offer_id":49400812634455,"sku":"9780271087900","price":67.46,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/rhetoric-inc-fords-filmmaking-and-the-rise-of-corporatism-rsa-series-in-transdisciplinary-rhetoric-15-9780271087900","provider":"Book Curl","version":"1.0","type":"link"}