{"product_id":"revolutionizing-product-development-9781451676297","title":"Revolutionizing Product Development","description":"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eContents\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePREFACE\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 1 Competing Through Development Capability\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eThe New Industrial Competition: Driving Forces and Development Realities\u003cbr\u003e\u003cbr\u003eAssessing the Promise and Reality: The A14 Stereo Project\u003cbr\u003e\u003cbr\u003eThe Characteristics of Effective Development\u003cbr\u003e\u003cbr\u003eThe Fast-Cycle Competitor\u003cbr\u003e\u003cbr\u003eThe Plan for the Book\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 2 The Concept of a Development Strategy\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eA Framework for Development Strategy\u003cbr\u003e\u003cbr\u003eTechnology Planning and Strategy\u003cbr\u003e\u003cbr\u003eProduct\/Market Planning and Strategy\u003cbr\u003e\u003cbr\u003eDevelopment Goals and Objectives\u003cbr\u003e\u003cbr\u003eThe Aggregate Project Plan\u003cbr\u003e\u003cbr\u003eProject Management\u003cbr\u003e\u003cbr\u003ePost-Project Learning\u003cbr\u003e\u003cbr\u003eHonda: An Example of Development Strategy in Action\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 3 Maps and Mapping: Functional Strategies in Pre-Project Planning\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eThe Concept of Functional Maps\u003cbr\u003e\u003cbr\u003eThe Mapping Process\u003cbr\u003e\u003cbr\u003eApple Computer: The Need and Opportunity for Maps\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 4 The Aggregate Project Plan\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eAggregate Project Plans: Promise and Reality\u003cbr\u003e\u003cbr\u003eTypes of Development Projects\u003cbr\u003e\u003cbr\u003eUsing Project Types: The Benefits\u003cbr\u003e\u003cbr\u003eDeveloping an Aggregate Project Plan\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 5 Structuring the Development Funnel\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eBasic Concepts and Their Application\u003cbr\u003e\u003cbr\u003eCreating the Development Funnel: Alternative Models\u003cbr\u003e\u003cbr\u003eDiagnosing and Correcting Critical Issues in the Development Funnel\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 6 A Framework for Development\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eBasic Elements of the Framework\u003cbr\u003e\u003cbr\u003eThe Framework for Development at Medical Electronics Incorporated\u003cbr\u003e\u003cbr\u003eApplying the Development Framework: Comparing Four Approaches\u003cbr\u003e\u003cbr\u003eCreating an Effective Development Process: Common Themes and Basic Principles\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 7 Cross-Functional Integration\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eThe MEI Experience\u003cbr\u003e\u003cbr\u003eA Framework for Cross-Functional Integration\u003cbr\u003e\u003cbr\u003eAchieving Cross-Functional Integration\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 8 Organizing and Leading Project Teams\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eProject Organization and Leadership\u003cbr\u003e\u003cbr\u003eThe Heavyweight Team Structure\u003cbr\u003e\u003cbr\u003eBuilding Capability for Multiple Approaches\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 9 Tools and Methods\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eA Framework: The Design-Build-Test Cycle\u003cbr\u003e\u003cbr\u003eStructured Methodologies for Effective Problem Solving\u003cbr\u003e\u003cbr\u003eComputer-Based Systems\u003cbr\u003e\u003cbr\u003e\u003ci\u003eAppendix to Chapter 9\u003cbr\u003e\u003cbr\u003eCHAPTER 10 Prototype\/Test Cycles\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eThe Traditional Approach to Prototyping\u003cbr\u003e\u003cbr\u003ePrototyping: A Managerial Perspective\u003cbr\u003e\u003cbr\u003eMatching Prototyping and Development Project Requirements\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 11 Learning from Development Projects\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eA Framework for Learning\u003cbr\u003e\u003cbr\u003eCapturing Insight and Learning to Change the Development Process\u003cbr\u003e\u003cbr\u003eThe Project Audit: A Framework for Learning\u003cbr\u003e\u003cbr\u003eConclusions and Implications\u003cbr\u003e\u003cbr\u003e\u003ci\u003eCHAPTER 12 Building Development Capability\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eFour Approaches to Building Capability\u003cbr\u003e\u003cbr\u003eBuilding Capability: A Comparison of Alternatives\u003cbr\u003e\u003cbr\u003eCreating New Development Capability: General Observations\u003cbr\u003e\u003cbr\u003eChanging Behavior and Overcoming Obstacles\u003cbr\u003e\u003cbr\u003eBuilding Capability: Management Leadership\u003cbr\u003e\u003cbr\u003eNOTES\u003cbr\u003e\u003cbr\u003eINDEX","brand":"Free Press","offers":[{"title":"Default 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