{"product_id":"revolution-of-the-modern-sports-fan-9781793650627","title":"Revolution of the Modern Sports Fan","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eRevolution of the Modern Sports Fan explores the elements of the sports fan that have markedly changed in the past few years. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of one’s opinions. As such, Revolution of the Modern Sports Fan offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTable of Contents\u003c\/p\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e\u003cp\u003eIntroduction Eccentric Yet Conforming, Irrational Yet Predictable: Anatomy of the Hyper Mediated Sports Fan\u003c\/p\u003e\u003cp\u003eKenon A. Brown, Andrew C. Billings and Melvin Lewis\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eUnit I: Antecedents and Outcomes of Fan Behavior\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 1The Origins of Sport Fanship: Delineating Tipping Point Sports Identity Factors\u003c\/p\u003e\u003cp\u003eJ.C. Abdallah, Andrew C. Billings, Zachary W. Arth and Samuel D. Hakim\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 2National Basketball Association (NBA) Social Platform Fan Desires: Attitudinal and Behavioral Intentions\u003c\/p\u003e\u003cp\u003eMelvin Lewis, Kenon A. Brown, Andrew C. Billings and Bumsoo Park\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 3Shaping the Shield: Exploring the Impact of Fan Attachment and Consumption towards the Perception of the NFL Brand\u003c\/p\u003e\u003cp\u003eKenon A. Brown, Melvin Lewis, Andrew C. Billings and Bumsoo Park\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 4Loyalty and Locality: Contrasting Sport Fan Behaviors in the United States and China\u003c\/p\u003e\u003cp\u003eSitong Guo and Andrew C. Billings\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eUnit II: Media Impact on Building Fan Behavior\u003c\/p\u003e\u003cp\u003eChapter 5Resource Dependency Theory and Off-the-Field Behavior: An Analysis of Newspaper Coverage of the NFL’s Ray Rice Saga\u003c\/p\u003e\u003cp\u003eMia Long Anderson, Josh Dickhaus and Kenon A. Brown\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 6The Power of Love: Sport Celebrity, Fandom and the Influence of Mental Health Disclosures on Reducing Stigma\u003c\/p\u003e\u003cp\u003eNathan A. Towery, Nicholas R. Buzzelli, Scott Parrott, Andrew C. Billings and Danielle Sarver Coombs\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 7That’s the Ticket…Trend: College Football Bowl Subdivision (FBS) Ticketing Shifts and Differences\u003c\/p\u003e\u003cp\u003eMelvin Lewis, Kenon A. Brown, Andrew C. Billings and Justin Rogers\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 8Fandom in the Twitter World: Sentiment Analyses of the FBS College Football National Championship\u003c\/p\u003e\u003cp\u003eBumsoo Park, Nathan A. Towery and Andrew C. Billings\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 9Machine Learning Insights within Gender-Enacted Social Media Content: The Case of the 2019 FIFA Women’s World Cup\u003c\/p\u003e\u003cp\u003eMinghui Fan and Andrew C. Billings\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eUnit III: Fandom and the eSports Revolution\u003c\/p\u003e\u003cp\u003eChapter 10Understanding eSports I: Are Video Game Competitions Sporting Events? Comparing 30 eSport and Traditional Sport Spectatorship Motivations \u003c\/p\u003e\u003cp\u003eJue Hou and Andrew C. Billings\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 11Understanding eSports II: Active Audiences, New Needs, and Comparisons of the Consumption Motivations of eSport and Traditional Sport Spectatorship\u003c\/p\u003e\u003cp\u003eJue Hou and Andrew C. Billings\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eChapter 12Understanding eSports III: Construction of the Motivational Scale for eSport Spectatorship Consumption\u003c\/p\u003e\u003cp\u003eJue Hou and Andrew C. Billings\u003c\/p\u003e\u003cp\u003eAbout the Authors\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":51042694201687,"sku":"9781793650627","price":76.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781793650627.jpg?v=1750955214","url":"https:\/\/bookcurl.com\/products\/revolution-of-the-modern-sports-fan-9781793650627","provider":"Book Curl","version":"1.0","type":"link"}