{"product_id":"reverse-psychology-marketing-9780230507548","title":"Reverse Psychology Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSupplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIn keeping with the spirit of this book, the authors have not sought outside endorsements.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePrologue Death Knell for Traditional Marketing Over-Marketing and Brand Suicide \"Wal-Marts and Ferraris\" Network Buzz and Pull The New Marketing Zeitgeist The Era of Anti-Marketing Conclusions: The Big Picture","brand":"Palgrave MacMillan UK","offers":[{"title":"Default Title","offer_id":51767158964567,"sku":"9780230507548","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780230507548.jpg?v=1758712452","url":"https:\/\/bookcurl.com\/products\/reverse-psychology-marketing-9780230507548","provider":"Book Curl","version":"1.0","type":"link"}