{"product_id":"reunderstanding-media-9781478017875","title":"ReUnderstanding Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe contributors to \u003ci\u003eRe-Understanding Media\u003c\/i\u003e advance a feminist version of Marshall McLuhan’s key text, \u003ci\u003eUnderstanding Media: The Extensions of Man\u003c\/i\u003e, repurposing his insight that “the medium is the message” for feminist ends.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“This brilliant collection thrillingly updates and interrogates Marshall McLuhan’s work, with abundant insights from feminist and critical race studies. Starting from the insight that ‘the medium is the message,’ \u003ci\u003eRe-Understanding Media\u003c\/i\u003e refuses the idea of technology as a mere tool, instead showing how it is a structuring form of power—from incubators to platform heels to facial recognition scanners. A challenging and important book.” -- Rosalind Gill, City, University of London\u003cbr\u003e“Correcting the lack of feminist and critical race considerations in the body of work of media ecologist Marshall McLuhan, [\u003ci\u003eRe-Understanding Media\u003c\/i\u003e] explores the gender and racial power dynamics inherent in media technology. . . . The various modes of analyses presented—such as semiotic analysis, autoethnography, and interviews—also demonstrate the breadth of methodologies used in feminist and critical race media studies. Highly recommended.” -- K. Gentles-Peart * Choice *\u003cbr\u003e\"\u003ci\u003eRe-Understanding Media’\u003c\/i\u003es rich provocations to the field and its foundations make it a work of clear and compelling interest for media theorists and feminist scholars, artists, and activists in and outside the academy—if not, perhaps, a heartening read for devoted disciples of McLuhan.\" -- Eden Rea-Hedrick * The Communication Review *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface: The Centre on the Margins \/ Sarah Sharma  vii\u003cbr\u003e Acknowledgments  xiii\u003cbr\u003e Introduction: A Feminist Medium Is the Message \/ Sarah Sharma  1\u003cbr\u003e Part I. Retrieving McLuhan's Media\u003cbr\u003e 1. Transporting Blackness: Black Materialist Media Theory \/ Armond R. Towns  23\u003cbr\u003e 2. Sidewalks of Concrete and Code \/ Shannon Mattern  36\u003cbr\u003e 3. Hardwired \/ Nicholas Taylor  51\u003cbr\u003e 4. Textile, the Uneasy Medium \/ Ganaele Langlois  68\u003cbr\u003e Part II. Thinking with McLuhan: An Invitation\u003cbr\u003e 5. Dear Incubator \/ Sara Martel  87\u003cbr\u003e 6. Wifesaver: Tupperware and the Unfortunate Spoils of Containment \/ Brooke Erin Duffy and Jeremy Packer  98\u003cbr\u003e 7. “Will Miss File Misfile?” The Filing Cabinet, Automatic Memory, and Gender \/ Craig Robertson  119\u003cbr\u003e 8. Computers Made of Paper, Genders Made of Cards \/ Cait McKinney  142\u003cbr\u003e 9. Sky High: Platforms and the Feminist Politics of Visibility \/ Rianka Singh and Sarah Banet-Weiser  163\u003cbr\u003e Part III. Media after McLuhan\u003cbr\u003e 10. Scanning for Black Data: A Conversation with Nasma Ahmed and Ladan Siad \/ Sarah Sharma and Rianka Singh  179\u003cbr\u003e 11. 3D Printing and Digital Colonialism: A Conversation with Morehshin Allahyari \/ Sarah Sharma and Rianka Singh  192\u003cbr\u003e 12. Toward a Media Theory of the Digital Bundle: A Conversation with Jennifer Wemigwans \/ Sarah Sharma  208\u003cbr\u003e Afterword: After McLuhan \/ Wendy Hui Kyong Chun  225\u003cbr\u003e Bibliography  233\u003cbr\u003e Contributors  255\u003cbr\u003e Index  259","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":48867287433559,"sku":"9781478017875","price":19.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781478017875.jpg?v=1722282606","url":"https:\/\/bookcurl.com\/products\/reunderstanding-media-9781478017875","provider":"Book Curl","version":"1.0","type":"link"}