{"product_id":"rethinking-advertising-9783031865350","title":"Rethinking Advertising","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: #333333;\"\u003e1 Introducing the Debate on Ethics and Effectiveness in Advertising.- Part 1: Ethics.- 2 Societal Consequences of Data-driven Advertising .- 3 Racism and Ijime in Japan’s Advertising: The Ethnic Alienation of Hafu and Zainichi\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eKorean Minorities in Japan.- 4 The Climate Impact of Misinformation, Disinformation, and Greenwashing in Advertising.- 5 Virtual Currency and Real Influence: Celebrities and Crypto Campaigns- 6 Tolerable Humor: To What Extent Do Free Speech Laws Allow for Irony and Sarcasm in Ads?.- 7 Do the Ends Justify the Means? Not According to Donors: An Analysis of Manipulation in Charitable Marketing.- 8 Animal Intelligence: A Second I in Advertising?.- Part 2: Effectiveness.- 9 Virtual vs Human: Comparing Persuasive Factors in Influencer Marketing Campaigns.- 10 The Rhetoric of the Shadow Text.- 11 Virtual Persuasion: The Power and Risk of VR in Modern Advertising.- 12 Evolution of Ideals: Body Image Portrayals and Implications.- 13 The Riddle of Effectiveness and Ethics of Comparative Advertising.- 14 SAAB Vehicles in Movies: From a Stylish Must-have to a Cult Brand Product.\u003c\/span\u003e\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":51618921316695,"sku":"9783031865350","price":142.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783031865350.jpg?v=1756904262","url":"https:\/\/bookcurl.com\/products\/rethinking-advertising-9783031865350","provider":"Book Curl","version":"1.0","type":"link"}