{"product_id":"retail-marketing-management-9780273758747","title":"Retail Marketing Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eHelen Goworek\u003c\/b\u003e lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cb\u003eDr Peter McGoldrick\u003c\/b\u003e has held four Professorial posts in Retailing, currently at the University of Manchester, UK.  He has published several books and over 150 research outputs, including in the Journal of Retailing and the Harvard Business Review.  Best paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science. \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e‭xiii Preface\u003cbr\u003e‭xv About the authors\u003cbr\u003e‭xvi Acknowledgements\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 1 \u003cbr\u003e\u003c\/b\u003e‭Introduction to retail marketing management \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 2 \u003cbr\u003e\u003c\/b\u003e‭Retail marketing strategy \u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 \u003cbr\u003e\u003c\/b\u003e‭Retail consumer behaviour and market segmentation \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 4 \u003cbr\u003e\u003c\/b\u003e‭Retail product and brand management \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 \u003cbr\u003e\u003c\/b\u003e‭Retail buying and merchandising \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 6 \u003cbr\u003e\u003c\/b\u003e‭Retail pricing \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 7 \u003cbr\u003e\u003c\/b\u003e‭Retail marketing communications \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 8 \u003cbr\u003e\u003c\/b\u003e‭Retail location \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 9 \u003cbr\u003e\u003c\/b\u003e‭Retail design and layout \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 10 \u003cbr\u003e\u003c\/b\u003e‭Retail customer service \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 11\u003c\/b\u003e \u003cbr\u003e‭Multichannel retailing \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cb\u003eChapter 12 \u003cbr\u003e\u003c\/b\u003e‭Legislation and ethics in retailing \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 \u003cbr\u003e\u003c\/b\u003e‭International retail marketing and emerging markets \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51017729704279,"sku":"9780273758747","price":56.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780273758747.jpg?v=1750774480","url":"https:\/\/bookcurl.com\/products\/retail-marketing-management-9780273758747","provider":"Book Curl","version":"1.0","type":"link"}