{"product_id":"retail-management-global-edition-9781292214672","title":"Retail Management Global Edition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. An Introduction to Retailing\u003c\/p\u003e \u003cp\u003e2. Building and Sustaining Relationships in Retailing\u003c\/p\u003e \u003cp\u003e3. Strategic Planning in Retailing\u003c\/p\u003e \u003cp\u003e4. Retail Institutions by Ownership\u003c\/p\u003e \u003cp\u003e5. Retail Institutions by Store-Based Strategy Mix\u003c\/p\u003e \u003cp\u003e6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing\u003c\/p\u003e \u003cp\u003e7. Identifying and Understanding Consumers\u003c\/p\u003e \u003cp\u003e8. Information Gathering and Processing in Retailing\u003c\/p\u003e \u003cp\u003e9. Trading-Area Analysis\u003c\/p\u003e \u003cp\u003e10. Site Selection\u003c\/p\u003e \u003cp\u003e11. Retail Organization and Human Resource Management\u003c\/p\u003e \u003cp\u003e12. Operations Management: Financial Dimensions\u003c\/p\u003e \u003cp\u003e13. Operations Management: Operational Dimensions\u003c\/p\u003e \u003cp\u003e14. Developing Merchandise Plans\u003c\/p\u003e \u003cp\u003e15. Implementing Merchandise Plans\u003c\/p\u003e \u003cp\u003e16. Financial Merchandise Management\u003c\/p\u003e \u003cp\u003e17. Pricing in Retailing\u003c\/p\u003e \u003cp\u003e18. Establishing and Maintaining a Retail Image\u003c\/p\u003e \u003cp\u003e19. Promotional Strategy\u003c\/p\u003e \u003cp\u003e20. Integrating and Controlling the Retail Strategy\u003c\/p\u003e   \u003cbr\u003e Appendix: Careers in Retailing","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019588436311,"sku":"9781292214672","price":78.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292214672.jpg?v=1750780714","url":"https:\/\/bookcurl.com\/products\/retail-management-global-edition-9781292214672","provider":"Book Curl","version":"1.0","type":"link"}